YouTube is cracking down on celebrity deepfakes, and this time around, it is not just talking about the problem in vague platform-safety terms. In a new blog post, YouTube announced that it is expanding its likeness detection technology to the entertainment industry.
So now, the tools will be accessible to talent agencies and management companies for the celebrities they represent. This tool works in a way that is similar to Content ID, but rather than matching copyrighted media, it looks for AI-generated content using a person’s likeness and gives eligible participants the ability to find that content and request removal.
Why this is YouTube’s answer to AI celebrity fakes
Rachit Agarwal / Digital Trends
The Content AI comparison here is key, since that is exactly how YouTube wants people to think about this. If the system works well, it could give high-profile people a much faster way to spot fake videos using their face before those clips spread too far.
And yes, this is clearly about celebrity fakes first. YouTube’s expanded program is aimed at the entertainment industry right now, with support from major talent agencies and management companies, including CAA, UTA, WME, and Untitled Management.
The company has worked with those groups to refine how the tool should serve talent, which suggests this has been shaped around the practical needs of public figures rather than launched as a generic moderation experiment.
Deepfake Tom Hanks on InstagramTom Hanks via Instagram
One notable detail in the announcement is that celebrities and entertainers are eligible to access the tool even if they do not have a YouTube channel. In other words, it isn’t just a creator perk and functions more like a platform-wide control system. Deepfake scams, fake endorsements, and manipulated celebrity clips are no longer fringe internet weirdness. They’re a real part of online dangers.
How far is YouTube taking this
As of right now, the announcement is focused on the entertainment industry. YouTube did not announce a broad public rollout that protects regular users. We also have no details regarding how fast the detection system is or how proactive the company will be against these deepfakes.
Disney+ is embracing the Dark Side, as Star Wars: Maul – Shadow Lord is about to emerge on the service. Before The Mandalorianbrought Star Wars into live-action television, the franchise was thriving in animated form, thanks to the initial success of Star Wars: The Clone Wars. Among the many new twists that the series introduced, one of the most notable developments was the return of Darth Maul after his apparent death in Star Wars: The Phantom Menace.
Now, after several series that have developed the character from a terrifying figure to a tragic Sisyphean antagonist, Maul – Shadow Lord will throw the character into a fight against the tyranny of the Empire, leading to tense chases and surprise alliances:
What is Star Wars: Maul – Shadow Lord?
The former Sith Lord returns
Star Wars: Maul – Shadow Lordis set on the newly introduced world of Janix, a planet on the Mid Rim of the galaxy far, far away that has been unbothered by the still young Galactic Empire in the wake of the Clone Wars. While the planet’s Tactical Defense Force keeps the population in check, the planet has become host to individuals looking to avoid Imperial interests, either out of fear for their lives or to rebuild in the shadows.
Following his usurping of Mandalore and escape from Republic custody in TheCloneWars season 7, Maul is attempting to rebuild the Shadow Collective crime syndicate with what remains of his forces, including fellow Dathomirian Zabraks and Mandalorian supercommandos. As Maul’s operations become too much for the TDF to handle, the Empire establishes a foothold on Janix. While grappling with Stormtroopers and Inquisitors, Maul must make an uneasy alliance with a young Jedi on the run if he wants to initiate his plan for revenge.
Who is in Star Wars: Maul – Shadow Lord?
An Oscar nominee joins the cast
Star Wars: Maul – Shadow Lord sees Sam Witwer reprise the role of the former Sith Lord-turned-crime lord from his appearances across Star Wars: The Clone Wars and Star Wars: Rebels. Fellow Rebels stars Vanessa Marshall and Steve Blum join him as the Mandalorian Rook Kast and Zabrak fighter Icarus. Meanwhile, Gideon Adlon takes on the role of the young Twilek Padawan Devon Izara, while Dennis Haysbert’s Master Eeko-Dio Daki hopes to guide her in the Dark Times.
Meanwhile, Oscar-nominee Wagner Moura will provide the voice of TDF captain Brander Lawson, with Richard Ayoade voicing his partner Two-Boots, and Charlie Bushnell voicing his son, Rylee. Chris Diamantopoulos and Stephen Stanton will voice crime lords Looti Vario and Marg Krim, David W. Collins will voice Spybot, and A.J. LoCascio will voice Marrok, the Inquisitor first introduced in Ahsoka.
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When does Star Wars: Maul – Shadow Lord take place?
Stuck between two familiar events
Credit: Lucasfilm
Star Wars: Maul – Shadow Lord is set during the Dark Times, the period of the StarWars franchise between Revenge of the Sith and A New Hope where the Empire was expanding its power over the galaxy, with those who opposed them choosing to lurk in the shadow. This period has been explored in The Bad Batch, Star Wars Rebels, Obi-Wan Kenobi, Andor, and the Star Wars: Jedi video game franchise, as well as briefly explored in select episodes of the Tales of the Jedi, Tales of the Empire, and Tales of the Underworld anthology series.
The Star Wars universe has plenty to watch to keep the Force flowing now that Andor’s finished.
In the trailer itself, Maul and Devon are seen facing Stormtroopers wearing TK armor, an early version of Stormtrooper armor that was introduced in The Bad Batch season 1. This means that the Empire is still in a time of transition from the Galactic Republic to the forces that we see closer to the Star Wars Original Trilogy. As such, Maul – Shadow Lord events are likely happening concurrently with the events of The Bad Batch’s later two seasons.
Maul – Shadow Lord can finally explain the final years of the Sith Lord’s life
Time to explore new horizons
Credit: Lucasfilm
While The Clone Wars successfully resurrected Maul and Rebels would give him a fitting end, there is still a large portion of his story left unexplored. While it is unclear whether the series will receive multiple seasons, the show will explore how he rearranged his forces from the Shadow Collective into Crimson Dawn, the faction first introduced in Solo: A Star Wars Story. Paul Bettany’s Dryden Vos did feature as a cameo in The Clone Wars’s final season, but the arc largely focused on Maul’s Mandalorian forces over his other agents. As such, Maul – Shadow Lord can complete his turn from a man well-aware of Smith’s schemes into his own fully-fledged criminal mastermind.
Furthermore, the presence of Devon in Maul’s story is allowing Lucasfilm to dust off long-scrapped plans. Prior to the Disney acquisition, a Darth Maul-focused game was in development that saw Maul paired with Darth Talon, another red-skinned Twilek, at the behest of George Lucas himself, as the pair took on the galaxy. While Devon may not be a direct adaptation of Talon in the existing canon, Witwer has teased that the series will finally adapt several unused concepts for Maul to screen, and Devon’s visual similarities to Talon could suggest that the series will fulfill one of Lucas’s final ideas for the franchise.
When will Star Wars: Maul – Shadow Lord stream?
Two-episode premiere coming soon
Credit: Lucasfilm
Star Wars: Maul – Shadow Lord will arrive on Disney+ on April 6th with a two-episode premiere. The series will then release two new episodes every Monday, culminating in the finale on May 4. While one of the shorter StarWars series, Maul’s long-awaited 10-part story will finally give fans a glimpse into the mind of one of the Dark Side’s most terrifying warriors.
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