Uber will now send a courier to your door to return your shopping for $5


Uber has launched a service that sends a gig worker to your door to collect items you want to return to a retailer, for $5 a pickup. The feature, called Return a Package, is available in the Uber Eats app across nearly 5,000 US cities and works with nine retail partners including Target, Best Buy, and Dick’s Sporting Goods. A courier arrives, takes the item, and delivers it back to the store. Uber One members pay $3.

The service is limited in ways that matter. Items must have been purchased through Uber Eats, must be worth more than $20, cannot exceed $100 in value or 30 pounds in weight, and must comply with the individual retailer’s return policy. Customers can send up to five packages per request. These constraints mean Return a Package is not a replacement for driving to a UPS Store or printing a shipping label. It is a convenience layer for a specific subset of purchases made through Uber’s own marketplace.

The returns problem

US retail returns totalled $850 billion in 2025, according to the National Retail Federation, with online purchases returned at roughly twice the rate of items bought in physical stores. Processing a single return costs retailers between $10 and $65 when accounting for shipping, labour, inspection, and restocking. Return fraud added another $103 billion in losses. For retailers, reverse logistics is an operational burden that scales with e-commerce growth and shows no sign of shrinking.

Uber’s pitch is that its existing courier network, the same fleet that delivers takeaway food and groceries, can handle returns as a natural extension of its logistics infrastructure. The marginal cost of adding a return pickup to a courier’s route is low if the courier is already in the area. The $5 fee covers Uber’s cut and the driver’s compensation for what is typically a short trip. For the customer, it eliminates the friction of packaging an item, finding a label, and visiting a drop-off point during business hours.

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The competitive landscape is crowded. UPS acquired Happy Returns from PayPal and is transitioning the service from FedEx Office locations to The UPS Store network, offering box-free, label-free returns at thousands of physical locations. Amazon handles its own returns through Whole Foods, Kohl’s partnerships, and its own locker network. FedEx and USPS maintain their own drop-off infrastructure. What Uber adds is the on-demand pickup element: no driving, no queuing, no leaving the house.

Uber’s logistics expansion

Return a Package builds on Uber Connect, a peer-to-peer package delivery service launched in 2023 that already lets customers send items to USPS, UPS, or FedEx locations via a courier. The new service adds the reverse direction: instead of dropping off a pre-labelled parcel, the courier collects an item and returns it directly to the retailer on the customer’s behalf.

This sits within a broader strategic push. Uber has been systematically expanding beyond ride-hailing and food delivery into logistics, autonomous vehicles, and fleet services. In the past year alone, the company has signed a $1.25 billion robotaxi deal with Rivian, begun robotaxi pilots with Wayve and Nissan in Tokyo, started testing autonomous ID. Buzz minibuses with Volkswagen’s MOIA in Los Angeles, and relaunched Motional robotaxis in Las Vegas. The returns service is less dramatic than any of those initiatives, but it serves the same strategic logic: every package that moves through Uber’s network strengthens the case for its courier infrastructure as a general-purpose logistics platform.

The financial case for expansion is strong. Uber’s delivery revenue hit $4.9 billion in Q4 2025, a 30% year-over-year increase, within total annual revenue of $52 billion and gross bookings of $193 billion. The company generated $10 billion in free cash flow for the full year. Uber does not need returns to be a major revenue line; it needs them to increase the frequency with which customers open the app and the number of tasks its courier fleet can fulfil per hour. Both metrics drive the unit economics that make its delivery business profitable.

The limits of convenience

The restriction to Uber Eats purchases is the most significant constraint. It means Return a Package does not help with the vast majority of online returns, those from Amazon, direct-to-consumer brands, or any retailer outside Uber’s marketplace. A customer who buys a blender from Target through Uber Eats can have it picked up; the same customer who buys the same blender from Target.com cannot. This limits the service’s utility and reinforces its role as a retention tool for Uber Eats rather than a standalone logistics product.

The $100 value cap and 30-pound weight limit further narrow the use case. High-value electronics, furniture, and appliances, categories with significant return rates, are excluded. The nine launch retailers cover a reasonable range of categories, from home goods to sporting equipment to pet supplies, but the absence of clothing retailers is notable given that apparel has the highest return rate of any e-commerce category.

Uber could expand both the retailer list and the eligibility criteria over time. The company’s track record with Uber Eats suggests it will. The grocery delivery service started with a handful of partners and now operates with tens of thousands of merchants. But for now, Return a Package is a feature, not a platform. It solves a real irritation for a narrow set of transactions and signals where Uber wants to go without yet delivering the broad platform capability that would make it a genuine threat to established reverse logistics providers.

The $5 price point is the most interesting element. It is low enough to be an impulse decision for most consumers, cheaper than the fuel and parking costs of driving to a store, and comparable to the cost of printing a label and scheduling a carrier pickup. If Uber can expand the service beyond its own marketplace and remove the value cap, it would have a legitimate consumer proposition in a market worth hundreds of billions of dollars that no one has made convenient yet. The infrastructure is already there. The question is whether the restrictions come off before a competitor, most likely Amazon, gets there first.



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Recent Reviews


As I’m writing this, NVIDIA is the largest company in the world, with a market cap exceeding $4 trillion. Team Green is now the leader among the Magnificent Seven of the tech world, having surpassed them all in just a few short years.

The company has managed to reach these incredible heights with smart planning and by making the right moves for decades, the latest being the decision to sell shovels during the AI gold rush. Considering the current hardware landscape, there’s simply no reason for NVIDIA to rush a new gaming GPU generation for at least a few years. Here’s why.

Scarcity has become the new normal

Not even Nvidia is powerful enough to overcome market constraints

Global memory shortages have been a reality since late 2025, and they aren’t just affecting RAM and storage manufacturers. Rather, this impacts every company making any product that contains memory or storage—including graphics cards.

Since NVIDIA sells GPU and memory bundles to its partners, which they then solder onto PCBs and add cooling to create full-blown graphics cards, this means that NVIDIA doesn’t just have to battle other tech giants to secure a chunk of TSMC’s limited production capacity to produce its GPU chips. It also has to procure massive amounts of GPU memory, which has never been harder or more expensive to obtain.

While a company as large as NVIDIA certainly has long-term contracts that guarantee stable memory prices, those contracts aren’t going to last forever. The company has likely had to sign new ones, considering the GPU price surge that began at the beginning of 2026, with gaming graphics cards still being overpriced.

With GPU memory costing more than ever, NVIDIA has little reason to rush a new gaming GPU generation, because its gaming earnings are just a drop in the bucket compared to its total earnings.

NVIDIA is an AI company now

Gaming GPUs are taking a back seat

A graph showing NVIDIA revenue breakdown in the last few years. Credit: appeconomyinsights.com

NVIDIA’s gaming division had been its golden goose for decades, but come 2022, the company’s data center and AI division’s revenue started to balloon dramatically. By the beginning of fiscal year 2023, data center and AI revenue had surpassed that of the gaming division.

In fiscal year 2026 (which began on July 1, 2025, and ends on June 30, 2026), NVIDIA’s gaming revenue has contributed less than 8% of the company’s total earnings so far. On the other hand, the data center division has made almost 90% of NVIDIA’s total revenue in fiscal year 2026. What I’m trying to say is that NVIDIA is no longer a gaming company—it’s all about AI now.

Considering that we’re in the middle of the biggest memory shortage in history, and that its AI GPUs rake in almost ten times the revenue of gaming GPUs, there’s little reason for NVIDIA to funnel exorbitantly priced memory toward gaming GPUs. It’s much more profitable to put every memory chip they can get their hands on into AI GPU racks and continue receiving mountains of cash by selling them to AI behemoths.

The RTX 50 Super GPUs might never get released

A sign of times to come

NVIDIA’s RTX 50 Super series was supposed to increase memory capacity of its most popular gaming GPUs. The 16GB RTX 5080 was to be superseded by a 24GB RTX 5080 Super; the same fate would await the 16GB RTX 5070 Ti, while the 18GB RTX 5070 Super was to replace its 12GB non-Super sibling. But according to recent reports, NVIDIA has put it on ice.

The RTX 50 Super launch had been slated for this year’s CES in January, but after missing the show, it now looks like NVIDIA has delayed the lineup indefinitely. According to a recent report, NVIDIA doesn’t plan to launch a single new gaming GPU in 2026. Worse still, the RTX 60 series, which had been expected to debut sometime in 2027, has also been delayed.

A report by The Information (via Tom’s Hardware) states that NVIDIA had finalized the design and specs of its RTX 50 Super refresh, but the RAM-pocalypse threw a wrench into the works, forcing the company to “deprioritize RTX 50 Super production.” In other words, it’s exactly what I said a few paragraphs ago: selling enterprise GPU racks to AI companies is far more lucrative than selling comparatively cheaper GPUs to gamers, especially now that memory prices have been skyrocketing.

Before putting the RTX 50 series on ice, NVIDIA had already slashed its gaming GPU supply by about a fifth and started prioritizing models with less VRAM, like the 8GB versions of the RTX 5060 and RTX 5060 Ti, so this news isn’t that surprising.

So when can we expect RTX 60 GPUs?

Late 2028-ish?

A GPU with a pile of money around it. Credit: Lucas Gouveia / How-To Geek

The good news is that the RTX 60 series is definitely in the pipeline, and we will see it sooner or later. The bad news is that its release date is up in the air, and it’s best not to even think about pricing. The word on the street around CES 2026 was that NVIDIA would release the RTX 60 series in mid-2027, give or take a few months. But as of this writing, it’s increasingly likely we won’t see RTX 60 GPUs until 2028.

If you’ve been following the discussion around memory shortages, this won’t be surprising. In late 2025, the prognosis was that we wouldn’t see the end of the RAM-pocalypse until 2027, maybe 2028. But a recent statement by SK Hynix chairman (the company is one of the world’s three largest memory manufacturers) warns that the global memory shortage may last well into 2030.

If that turns out to be true, and if the global AI data center boom doesn’t slow down in the next few years, I wouldn’t be surprised if NVIDIA delays the RTX 60 GPUs as long as possible. There’s a good chance we won’t see them until the second half of 2028, and I wouldn’t be surprised if they miss that window as well if memory supply doesn’t recover by then. Data center GPUs are simply too profitable for NVIDIA to reserve a meaningful portion of memory for gaming graphics cards as long as shortages persist.


At least current-gen gaming GPUs are still a great option for any PC gamer

If there is a silver lining here, it is that current-gen gaming GPUs (NVIDIA RTX 50 and AMD Radeon RX 90) are still more than powerful enough for any current AAA title. Considering that Sony is reportedly delaying the PlayStation 6 and that global PC shipments are projected to see a sharp, double-digit decline in 2026, game developers have little incentive to push requirements beyond what current hardware can handle.

DLSS 5, on the other hand, may be the future of gaming, but no one likes it, and it will take a few years (and likely the arrival of the RTX 60 lineup) for it to mature and become usable on anything that’s not a heckin’ RTX 5090.

If you’re open to buying used GPUs, even last-gen gaming graphics cards offer tons of performance and are able to rein in any AAA game you throw at them. While we likely won’t get a new gaming GPU from NVIDIA for at least a few years, at least the ones we’ve got are great today and will continue to chew through any game for the foreseeable future.



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