Samsung’s 2026 OLED and The Frame Pro TVs are now available a few months after their CES debut, and the pricing may be more reasonable than you think. There are some missing offerings at this stage, however.
The Frame Pro, the higher-end version of Samsung’s TV-as-art model, is currently available in 65-, 75-, and 85-inch sets with respective prices of $2,000, $2,800, and $4,000. Unlike regular Frame sets, these offer higher-quality Neo QLED (quantum dot Mini LED backlight, not to be confused with OLED) displays with more advanced backlighting. The 2026 refreshes bring eARC audio through Micro HDMI, and compatibility with Samsung’s anti-clutter Wireless One Connect hub. They support gaming-friendly refresh rates of up to 144Hz for conventional TVs, and 240Hz for PCs.
Samsung announced a 55-inch The Frame Pro at CES, but hasn’t provided availability or pricing as of this writing. The electronics giant also hasn’t detailed prices for its standard The Frame TVs.
Samsung 2026 OLED TVs tout lower prices, brighter screens
The revisions are more noticeable in Samsung’s 2026 OLED TV lineup.
The entry-level S85H line now includes a compact 48-inch set that starts at $1,200, making it more practical for smaller homes or anyone who wants a relatively affordable OLED screen in the living room. Larger 55-, 65-, 77-, and 83-inch versions are shipping at respective prices of $1,500, $2,000, $2,800, and $4,500. You can expect NVIDIA G-Sync and AMD FreeSync Premium Pro support to reduce screen tearing in games.
Moving to the mid-tier, the S90H brings a brighter OLED HDR+ panel with anti-glare treatment. It starts at $1,400 for a 42-inch TV, with prices climbing for 48-inch ($1,600), 55-inch ($2,000), 65-inch ($2,700), 77-inch ($3,700), and 83-inch ($5,300) variants. At the top end, the S95H delivers a brighter OLED HDR Pro panel, Wireless One Connect support, and a metal-framed design that can mount flush against walls. Prices begin at $2,500 for a 55-inch TV, with 65-inch ($3,400), 77-inch ($4,500), and 83-inch ($6,500) versions also on hand.
Are Samsung’s 2026 TVs better than the LG competition?
Samsung remains in a highly competitive TV market, with many shoppers pittings its sets against similar options from LG. The comparisons aren’t straightforward, however.
Samsung’s Frame TV Isn’t Great, But I Love Mine Anyway
Read this if you’re considering buying a Frame TV from Samsung.
LG hasn’t yet revealed pricing for either its Wallpaper TVs, which compete with The Frame Pro, or its entry B6 OLED models. Pricing is very similar between the LG C6 and Samsung’s S90H, however, with prices starting at $1,399 for 42 inches and peaking at $5,299 for an 83-inch edition. The marquee G6 series begins at a near-identical $2,499 for 55 inches, although LG boasts a uniquely huge 97-inch set for those willing to pay $24,999.
Both the C6 and G6 have slightly faster 165Hz refresh rates, and promise improved “Hyper Radiant” OLED screens with better black levels and color output. Samsung’s 240Hz PC gaming support may provide an edge, though. There’s also the matter of software: if you often use your TV’s built-in platform, you may prefer Samsung’s Tizen or LG’s webOS to navigate apps and shows.
- Display Size
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42, 48, 55, 65, 77, or 83 inches
- Operating System
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webOS



