OpenAI’s AI video generator Sora is officially done, less than a year after it went viral. At first glance, it’s easy to assume the shutdown was about safety concerns or creative backlash. But the real story is far less dramatic.
So why did OpenAI actually shut Sora down?
According to The Wall Street Journal, the biggest reason behind Sora’s untimely death wasn’t controversy. It came down to economics. The tool was incredibly expensive to run, reportedly costing OpenAI around $1 million per day due to massive compute demands. Generating realistic videos is significantly more resource-intensive than text or images, and scaling it for millions of users simply didn’t make financial sense for the company.
We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.
We’ll share more soon, including timelines for the app and API and details on…
At the same time, user interest reportedly dropped in the months following Sora’s debut, with downloads and engagement declining sharply. This turned OpenAI’s viral sensation into a costly tool with shrinking returns. In other words, it wasn’t just expensive, it was also losing momentum.
Sora’s shutdown isn’t about one product failing. It has more to do with where AI companies are heading next. Like Anthropic, OpenAI is moving away from flashy consumer features and toward productivity tools that promise clearer revenue and long-term impact.
This marks a subtle but important shift. Over the past two years, AI companies have raced to showcase what their models can do. Now, the focus is shifting to what people will actually pay for. That distinction is starting to separate experimental features from sustainable products.
OpenAI
OpenAI’s recent strategy reflects that reality. The company is doubling down on tools like Codex, which can write code and automate software tasks, and Deep Research, which can generate detailed reports in minutes. It’s also expanding integrations with workspace tools, positioning ChatGPT as something closer to a productivity assistant than a simple chatbot that answers your everyday queries.
This doesn’t mean AI video generation is going away altogether. But Sora’s shutdown makes one thing clear: impressive demos aren’t enough. If a product can’t scale sustainably or generate substantial revenue, it won’t last.
Sora, despite its undeniable wow factor, simply didn’t fit that future.
Google Maps has a long list of hidden (and sometimes, just underrated) features that help you navigate seamlessly. But I was not a big fan of using Google Maps for walking: that is, until I started using the right set of features that helped me navigate better.
Add layers to your map
See more information on the screen
Layers are an incredibly useful yet underrated feature that can be utilized for all modes of transport. These help add more details to your map beyond the default view, so you can plan your journey better.
To use layers, open your Google Maps app (Android, iPhone). Tap the layer icon on the upper right side (under your profile picture and nearby attractions options). You can switch your map type from default to satellite or terrain, and overlay your map with details, such as traffic, transit, biking, street view (perfect for walking), and 3D (Android)/raised buildings (iPhone) (for buildings). To turn off map details, go back to Layers and tap again on the details you want to disable.
In particular, adding a street view and 3D/raised buildings layer can help you gauge the terrain and get more information about the landscape, so you can avoid tricky paths and discover shortcuts.
Set up Live View
Just hold up your phone
A feature that can help you set out on walks with good navigation is Google Maps’ Live View. This lets you use augmented reality (AR) technology to see real-time navigation: beyond the directions you see on your map, you are able to see directions in your live view through your camera, overlaying instructions with your real view. This feature is very useful for travel and new areas, since it gives you navigational insights for walking that go beyond a 2D map.
To use Live View, search for a location on Google Maps, then tap “Directions.” Once the route appears, tap “Walk,” then tap “Live View” in the navigation options. You will be prompted to point your camera at things like buildings, stores, and signs around you, so Google Maps can analyze your surroundings and give you accurate directions.
Credit: Google
Download maps offline
Google Maps without an internet connection
Whether you’re on a hiking trip in a low-connectivity area or want offline maps for your favorite walking destinations, having specific map routes downloaded can be a great help. Google Maps lets you download maps to your device while you’re connected to Wi-Fi or mobile data, and use them when your device is offline.
For Android, open Google Maps and search for a specific place or location. In the placesheet, swipe right, then tap More > Download offline map > Download. For iPhone, search for a location on Google Maps, then, at the bottom of your screen, tap the name or address of the place. Tap More > Download offline map > Download.
After you download an area, use Google Maps as you normally would. If you go offline, your offline maps will guide you to your destination as long as the entire route is within the offline map.
Enable Detailed Voice Guidance
Get better instructions
Voice guidance is a basic yet powerful navigation tool that can come in handy during walks in unfamiliar locations and can be used to ensure your journey is on the right path. To ensure guidance audio is enabled, go to your Google Maps profile (upper right corner), then tap Settings > Navigation > Sound and Voice. Here, tap “Unmute” on “Guidance Audio.”
Apart from this, you can also use Google Assistant to help you along your journey, asking questions about your destination, nearby sights, detours, additional stops, etc. To use this feature on iPhone, map a walking route to a destination, then tap the mic icon in the upper-right corner. For Android, you can also say “Hey Google” after mapping your destination to activate the assistant.
Voice guidance is handy for both new and old places, like when you’re running errands and need to navigate hands-free.
Add multiple stops
Keep your trip going
If you walk regularly to run errands, Google Maps has a simple yet effective feature that can help you plan your route in a better way. With Maps’ multiple stop feature, you can add several stops between your current and final destination to minimize any wasted time and unnecessary detours.
To add multiple stops on Google Maps, search for a destination, then tap “Directions.” Select the walking option, then click the three dots on top (next to “Your Location”), and tap “Edit Stops.” You can now add a stop by searching for it and tapping “Add Stop,” and swap the stops at your convenience. Repeat this process by tapping “Add Stops” until your route is complete, then tap “Start” to begin your journey.
You can add up to ten stops in a single route on both mobile and desktop, and use the journey for multiple modes (walking, driving, and cycling) except public transport and flights. I find this Google Maps feature to be an essential tool for travel to walkable cities, especially when I’m planning a route I am unfamiliar with.
More to discover
A new feature to keep an eye out for, especially if you use Google Maps for walking and cycling, is Google’s Gemini boost, which will allow you to navigate hands-free and get real-time information about your journey. This feature has been rolling out for both Android and iOS users.
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