Hyundai and Kia built a UV system that kills bacteria inside a car while you are sitting in it



TL;DR

Hyundai and Kia unveiled Plasma Care UVC, a far-ultraviolet sanitization system that works inside a car cabin with passengers present.

Hyundai and Kia have unveiled an in-vehicle sanitization system that uses far-ultraviolet light to kill bacteria and viruses inside a car cabin, even while passengers are present. The technology, called Plasma Care UVC, is what the companies describe as the first system of its kind designed for production vehicles.

Conventional ultraviolet sterilization poses a risk to human skin and eyes, which is why it is typically used only in empty spaces such as airplane bathrooms between passengers. Plasma Care UVC works differently. It emits far-ultraviolet C light in the 200 to 230 nanometre range, a wavelength that cannot penetrate human skin but is lethal to bacteria and viruses, which lack the protective outer layer that shields human cells.

The companies ran three rounds of independent testing. The Korea Testing Laboratory confirmed a nearly 97 percent reduction in airborne viruses within 30 minutes in a simulated vehicle cabin, and joint research with Seoul National University found 99 percent eradication of pneumonia-causing bacteria in just 30 seconds. A final round with the Korea Automotive Technology Institute showed 99 percent elimination of E coli within 40 minutes inside an actual vehicle.

Shrinking the technology to fit inside a car was a significant engineering challenge. Far-UVC systems designed for hospitals and schools are too large and draw too much power for a vehicle application. Hyundai Motor Group’s R&D division miniaturised the plasma lamp and added an optical filter that restricts the emitted wavelengths to the safe range, while also hardening the system against vibration and temperature swings.

Beyond killing pathogens, the companies say the system also eliminates odours by destroying the organisms that cause them, rather than masking the smell. That could eventually make chemical air fresheners in cars redundant.

Plasma Care UVC is not in any production vehicle yet. Hyundai and Kia say tests are ongoing to meet international safety standards before the system reaches a factory line. The companies have not announced which models will get the technology first or when deliveries might begin.

The system does have clear limitations. UVC light only disinfects surfaces and air it can reach directly, so bacteria in shadowed areas or under seats would survive, and some pathogens can repair themselves after UV exposure. That makes Plasma Care UVC best understood as a supplement to regular cleaning rather than a replacement for it, a point Hyundai and Kia will need to communicate carefully once the feature reaches showrooms.



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Bezos’s Prometheus raised $12B at a $41B valuation from JPMorgan, Goldman Sachs, and BlackRock. It builds AI for engineering physical products with 150 employees.

Prometheus, the AI startup co-led by Jeff Bezos, has raised $12 billion in a funding round that values the company at $41 billion. Investors include JPMorgan Chase, Goldman Sachs, BlackRock, DST Global, and Arch Venture Partners, alongside Bezos himself. Total funding now exceeds $18 billion.

The company is building what Bezos calls an “artificial general engineer,” AI tools designed to accelerate the process from design to manufacturing for physical products. Target industries include computing, aerospace, automotive, advanced manufacturing, and drug discovery. Prometheus currently has about 150 employees.

Bezos co-leads the company with Vik Bajaj, a Stanford medical school professor who previously co-founded Alphabet’s Verily health research lab. Bezos started as a founding investor in late 2024 but became so involved he took an operational role. “I became so impressed by what was happening and the potential that I decided I couldn’t sit on the sidelines and I needed to jump in with both feet,” he told CNBC.

This is Bezos’s first operational role in a technology company since stepping down as Amazon CEO in 2021. Prometheus launched in November 2025 with $6.2 billion in initial funding. The earlier reporting valued the round at $38 billion. The final close came in at $41 billion, a 7.9% markup from the figure reported in April.

The company’s pitch is “physical AI,” models trained on real-world experimental data, robotics interactions, and engineering workflows rather than just text and images. Where most AI companies focus on language or code, Prometheus is targeting the hard science of making things, from bridges to chips. The approach is designed to understand the laws of physics, not just patterns in data.

Prometheus has also sought to raise tens of billions more for a holding company that plans to acquire firms it sees as benefiting from the technologies the lab is developing. That would make it not just a startup but a conglomerate, one that develops the AI and then buys the companies that use it.

Bezos’s broader AI portfolio now spans robotics firms Physical Intelligence and Nvidia-backed Generalist AI, plus his continuing role as Amazon’s executive chair. With Prometheus, he is betting that AI’s biggest value is not in chatbots or code generation but in accelerating the engineering of physical objects, the domain where the physical AI race is attracting its largest cheques.



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