All MacBooks and iPads hit with surprise price hikes – even the Neo wasn’t safe


MacBook Neo

Kerry Wan/ZDNET

Follow ZDNET: Add us as a preferred source on Google.


ZDNET’s key takeaways

  • Apple has raised prices on its MacBook and iPad lineup.
  • You’ll now pay anywhere from 15% to 25% more.
  • Higher costs and shorter supply of memory chips are to blame.

Looking for a new MacBook or iPad? You’ll now have to shell out more money. On Thursday, Apple raised the prices on its entire MacBook and iPad lineup. Depending on the device you want, you’ll pay anywhere from 15% to 25% more than you would have yesterday.

Also: Why your RAM options cost 4X more now than last year – even legacy tech prices aren’t immune

You can see for yourself what you’ll now pay by visiting the online Apple Store, which was down earlier this morning as Apple updated it with the new prices. But here are a few examples:

  • A basic iPad with 128GB of storage now starts at $449, up from $349.
  • An iPad Air with 128GB of storage now starts at $749, up from $599.
  • An iPad Pro with 256GB of storage now starts at $1,199, up from $999.
  • A MacBook Air with ⁠512GB of storage now starts at $1,299, up from $1,099
  • A MacBook Pro with 1TB of storage now starts at $1,999, up from $1,699.
  • A MacBook Neo with 256GB of storage now starts at $699, up from $599.

You get the picture. So why has Apple raised prices so dramatically? Blame it on the memory chip market.

AI’s appetite for memory

AI companies have been scooping up much of the available stock of DRAM (dynamic random access memory) and NAND flash storage for their hungry systems and data centers. That’s led to a severe chip shortage for everyone else, triggering price increases on the remaining supplies.

Also, the three major memory manufacturers  — Samsung Electronics, SK Hynix, and Micron Technology — have shifted their limited resources and budgets toward higher-margin, enterprise components, leaving mere scraps for the consumer market.

Also: Best Amazon Prime Day tablet deals: Up to $300 off Samsung, Apple, and Microsoft

Companies like Apple try to anticipate higher costs by purchasing enough memory in advance. But as that supply dwindles, they eventually have to pass along the increases to customers in order to sustain their profit margins.

“The consumer electronics industry is facing an unprecedented challenge,” Apple said in a statement shared with CNBC. “The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly.”

The company explained that it “reached a point where we need to begin raising prices on a number of products. We know this is not welcome news, and we are working tirelessly to find solutions.”

Apple CEO Tim Cook himself recently warned of impending price increases. In an interview with The Wall Street Journal, Cook confirmed that the company would raise prices on its products due to the shortage of memory and storage chips and their higher costs.

Also: Older iPhones have an unfixable security flaw – why it can’t be patched, and the models affected

“Unfortunately, price increases are unavoidable,” Cook told the WSJ. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

What can you do if you are looking for a new MacBook or iPad? Here’s one option. Tomorrow marks the final day of this week’s Amazon Prime sale. Look for your desired Apple device on Amazon, and you should find the price a lot lower than at Apple.

For instance, I wanted to buy a basic iPad as a gift for someone. At Apple, I’d have to pay $449 for it. But with the current sale price at Amazon, I was able to snag it for just $299.

On the bright side, for now, the iPhone was spared from today’s price increases. That’s because this product is Apple’s cash cow and faces stiff competition from Android phones.

Also: Need a MacBook? Don’t buy it from Apple while these Amazon deals are still live

“Sparing the iPhone shows exactly where Apple’s priorities sit,” said Francisco Jeronimo, VP of Client Devices at market research firm IDC. “IDC forecasts the average selling price of the iPhone, excluding the expected iPhone foldable, at $1,157 in 2026, up 8.2% YoY (year over year), compared with $330 for Android, up 18.9% YoY, also excluding foldable devices. As the iPhone represents over 50% of Apple’s business, the company will protect iPhone volume while it works out how hard it can push prices on the September line-up, including a foldable expected at around $2,500.”

Still, with the ongoing pressure on the chip market, Apple may have little choice but to raise prices to some degree for the existing iPhone 17 and the upcoming iPhone 18 lineup.





Source link

Leave a Reply

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.

Recent Reviews


Microsoft has spent the last several years pushing Copilot and new user interface designs, which has meant that several great features included with Windows don’t get the recognition that they deserve. These are some of my favorites that will run on any Windows 11-compatible PC.

Clipboard history remembers everything you copy

Win+V replaces one of the oldest frustrations in computing

Windows’s default clipboard has been a source of minor but constant annoyance: it holds exactly one thing. If you copy something new, the previous item is wiped out. It is enough of a problem that multiple third-party apps were created to address the shortcoming.

Now, Windows has Clipboard History built in, though it isn’t enabled by default. To turn it on, press Windows+i, then navigate to System > Clipboard, and click the toggle next to Clipboard history.

Once it is enabled, you can press Win+V to view up to 25 items in your clipboard history, including text, images, and links.

If you have specific pieces of information you use daily—like an email signature, a common code snippet, or a home address—you should pin up some of those items. Pinned items persist between system reboots and clipboard history clears, which means you never have to hunt to find something when you need it.

You can even enable sync in the Clipboard settings, allowing your copied text to follow you between different PCs signed in to the same Microsoft account. Once you get into the habit of using Win+V, the standard copy-paste function will feel useless by comparison.

Voice typing actually works now

Win+H lets you write with your voice

Notepad with Windows Voice Typing popup visible.

Windows dictation software has a reputation for being clunky and difficult to use, but that isn’t the case anymore. Thanks to the improvements in AI that we’ve seen since 2024, voice typing accuracy has improved significantly, especially for technical vocabulary. You don’t have to spend your time manually fixing formatting either. The tool supports punctuation commands like “period,” “new line,” and “question mark,” which prevents your text from turning into a rambling mess.

To use voice typing, press Windows+H anywhere there is a text field.

While it isn’t a full replacement for high-end professional software, it is free, built-in, and more than good enough for long-form writing, taking down a sudden idea, or writing quick messages when your hands are full.

Snap layouts make window management effortless

Hover over the maximize button and pick a layout

Notepad with the Windows Snap Layout window visible.

You can manually drag windows to the edges of your screen to split your display up, but you’re doing more work than is necessary in most cases. Windows’ Snap Layouts allow you to instantly arrange your Windows into predefined halves, thirds, or quarters. Just hover over the maximize button on any window or press Win+Z.

One of the most practical aspects of this system is the Snap Group. If you snap a browser and a document side-by-side, Windows remembers them as a pair. When you Alt+Tab, you can bring the entire group back together.

Live captions transcribe any audio on your device

Real-time subtitles for anything you’re watching

You can enable real-time subtitles for any audio playing through your speakers by going to Settings > Accessibility > Captions, or by pressing Win+Ctrl+L. The audio is processed locally on your device; nothing is sent to the cloud, which is critical if you’re privacy conscious or if whatever you’re captioning demands confidentiality.

I’ve mostly taken to using it when it is too hot to wear my headphones. I can just toggle it on and keep watching without disrupting anyone around me.

There are some hardware requirements you need to meet. Basic same-language captioning works on any Windows 11 PC running 22H2 and up, but if you want real-time translation, you will need Copilot+ hardware with an NPU and at least Windows 11 24H2.


The NZXT Capsule Elite USB microphone sitting on a desk.


Windows 11’s voice typing convinced me to skip Wispr Flow and other premium apps

Windows lets me turn my rambling thoughts into notes without typing anything.

Dynamic Lock locks your PC when you walk away

Pair your phone via Bluetooth and your computer can lock itself automatically

I can’t count how many times I’ve stepped away from my PC only to think, “Dang, I forgot to lock my PC.”

Fortunately, Windows has an easy way to handle that automatically by pairing your phone with your PC. When your phone gets out of range (about 20 feet in my house, though your wall materials and layout will affect that), your computer will automatically lock after about 30 seconds. There is no need to install a separate app on your phone, the setup just uses the Bluetooth connection itself. While the 30-second delay means it isn’t a guarantee no one can access my PC, it does mean it won’t remain unlocked if I step away for a long time.

I especially like this feature when I’m working on my laptop in public.

You can enable Dynamic Lock by navigating to Settings > Bluetooth & devices and pairing your phone, then enabling Dynamic Lock in Settings > Accounts > Sign-in options.


Microsoft includes tons of great tools if you dig for them

These tools aren’t alone either. There are tons of practical tools buried in Windows, unappreciated and underutilized.

Each of these tools takes less than a minute to enable, but they can make a significant difference in your day-to-day workflow. It is worth the small investment of time to find them and set them up.

If you’re looking for even more advanced customization options, I’d recommend checking out Microsoft PowerToys. It gives you a huge range of fantastic tools that make Windows much more pleasant to use.



Source link