Alongside dropping yet more hints about a sequel to “F1: The Movie,” Eddy Cue has revealed how it was down to Steve Jobs’s ethos why Apple TV didn’t just buy an existing library.

There have been many seemingly reliable reports that Apple wanted to buy Warner Bros. to bolster Apple TV‘s catalog. Yet according to Variety, Apple senior vice president of services and health, Eddy Cue, insists Apple did not and would not buy in a library.

“[We’ve] always felt like if we were putting our name on it, it was kind of weird we were going to put our name on something we didn’t help create,” said Cue, “so we said we’re going to start with nothing, we’re going to start with something that all shows that we create, which meant we had, you know, five or six shows when we launched the service.”

Cue was speaking alongside “F1” director Jerry Bruckheimer at the Cannes Lions festival. Cue has been named the Cannes Lions’ Entertainment Person of the Year, specifically for his leadership of Apple TV and Apple Music.

“I can’t even say this [award] is a dream come true, because I couldn’t even dream that way,” Cue said. “I have an amazing team of folks I get to work with every day that have made this all possible.”

Cue described Apple TV as just getting started, and of it having so much more to do. He would not confirm that this includes a sequel to “F1: The Movie,” but he did enthuse about the idea.

“I’m really excited because we’re going to come back and hopefully make another ‘F1,'” he said, before switching to talk about another Bruckheimer project with Apple TV. As yet untitled, that project is a UFO conspiracy thriller.

The ethos of Steve Jobs

Eddy Cue says he is certain that Steve Jobs would more than approve of Apple TV. “There’s no doubt, I think, that he’d be incredibly proud of the work we’ve done in this area,” said Cue.

As well as the decision to only make its own shows, Cue says that Jobs’ ethos carried forward been a huge motivation behind Apple TV’s aims. Back when Jobs was CEO of both Apple and Pixar, Cue says he asked him how the film company was able to make hit after hit.

Cue reports that Jobs said it was “always about the story.” Without a story, there cannot be a great show.

“[That] always resonated with me about the things we’re trying to do,” said Cue.

Apple TV was launched in 2019. It became the first streamer to win a Best Picture Oscar, and in 2026 achieved EGOT status, having won Emmys, Grammys, Oscars, and Tony Awards.