Roku is reportedly exploring a sale, and its 100 million users are the biggest prize


Roku may not stay independent for much longer. According to a Reuters report citing people familiar with the matter, the streaming platform company is exploring strategic alternatives that include a full sale, with at least one U.S. media company already involved in preliminary discussions.

Roku is reportedly weighing a sale amid growing industry interest

Reuters reports that Roku has held talks with at least one American media company over a possible combination, though no final decision has been made. The company has also explored alternatives such as a private investment in public equity, better known as a PIPE transaction. Roku has not publicly commented on the reports.

The speculation sent Roku’s stock soaring more than 20%, reflecting investor optimism that a takeover could unlock additional value. With a market capitalization of roughly $19.4 billion, Roku remains one of the biggest names in connected TV, generating much of its revenue through advertising and subscriptions rather than hardware sales.

One of Roku’s biggest assets is scale. The platform now reaches more than 100 million streaming households and owns a treasure trove of viewing data, making it an attractive target for media, technology, and advertising companies looking to strengthen their position in the increasingly competitive streaming market.

This might be less about streaming sticks and more about advertising gold

The funny thing is that nobody is likely to buy Roku just for its little purple boxes. The real value lies in its advertising platform, user data, and ability to sit between viewers and virtually every major streaming service. In today’s connected TV landscape, that kind of influence is incredibly difficult to build from scratch.

Whether a deal ultimately materializes remains uncertain, and acquisition talks often fall apart before reaching the finish line. Even so, the reports highlight just how valuable Roku’s position has become. In an era where every media company wants a direct relationship with viewers, owning the front door to millions of living rooms could be worth far more than the hardware sitting beneath the TV.



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Microsoft Excel handles temporal data effectively if you know which formulas to use. The problem is that Excel includes over 20 date and time functions, but most people only ever need a small core set to build powerful, self-updating workflows. These essential date functions turn messy timelines into automated systems you can actually rely on.

All examples in this guide use an Excel table (Ctrl+T) named ProjectTracker (pictured below). To follow along, download a free copy of the Excel workbook containing this table. After you click the link, you’ll find the download button in the top-right corner of your screen.

A structured Excel tracking table containing project tasks, start dates, and due dates.

Excel views your calendar as a massive string of numbers

The secret logic behind spreadsheet dates

Excel stores dates as serial numbers—starting at January 1, 1900—and displays them using date formats. For example, June 1, 2026 is stored internally as 46174. This allows you to perform arithmetic on dates, such as adding 7 to move forward one week.

Excel intentionally treats 1900 as a leap year for compatibility with older spreadsheet systems. This is not historically accurate, but it rarely affects modern workflows unless you’re working with very old date ranges.

Keep your timelines moving with real-time tracking

Creating a live project countdown with TODAY

If you currently update a “Today” cell manually each morning to keep deadlines accurate, Excel can replace that workflow with a dynamic function that always returns the current date.

To create a live countdown that updates automatically as time passes, add a new column with the following name, formula, and formatting:

Column Name

Days Remaining

Formula

=[@[Due Date]]-TODAY()

Number Format

General

When you press Enter, Excel may automatically format the result as a date instead of a number. That’s why you must select the table column and set the format to General in the Number group of the Home tab.

Each task displays the number of days remaining until its due date, with negative values indicating tasks that are already overdue.

The next time you open the workbook, the calculations will refresh and automatically update based on the new day.

Isolate specific time frames by breaking dates into pieces

Structuring reports with MONTH, YEAR, and WEEKDAY

When working with project schedules, full date values like 2026-07-24 are often too detailed for analysis. You may need to group tasks by month, summarize yearly progress, or identify scheduling issues like weekend start dates.

To extract the month, delete the Days Remaining column, then add a new one with these parameters:

Column Name

Month Due

Formula

=MONTH([@[Due Date]])

Number Format

General

Each task returns a numeric month value, such as 6 for June or 7 for July, making it easier to filter and group tasks by month.

To isolate the year for reporting across longer timelines, simply replace MONTH in the formula above with YEAR:

Column Name

Year Due

Formula

=YEAR([@[Due Date]])

Number Format

General

The numeric year component is successfully calculated for every row in the tracking table in Excel.

To identify scheduling issues, such as tasks that begin on weekends, you need a different approach because weekdays are not stored as simple calendar parts like month or year. Instead, Excel assigns each weekday a numeric position based on a selected system.

Here’s what to do in a new column:

Column Name

Weekday Due

Formula

=WEEKDAY([@[Start Date]], 2)

Number Format

General

With the 2 argument, Excel treats Monday as day 1 and Sunday as day 7. Without this argument, Excel uses its default system where Sunday is treated as day 1 and Saturday as day 7.

Each task now returns a number from 1 to 7, where values 6 and 7 correspond to Saturday and Sunday, making weekend starts easy to identify.

The numeric weekday component is successfully calculated for every row in the tracking table in Excel.

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Calculate exact working durations without the weekend clutter

Using NETWORKDAYS to measure real work time

Calendar-based durations often overstate actual work time. A task running from Friday to Monday appears to take four days, even though only two are working days.

So, to calculate true working days between project milestones, add this column:

Column Name

Working Days

Formula

=NETWORKDAYS([@[Start Date]], [@[Due Date]])

Number Format

General

Excel returns the total number of working days between the start and due dates, counting both endpoints when they fall on working days.

To include holidays, create a separate range containing vacation dates (for example, starting in cell F2). Then, select the first Working Days formula cell, and extend the formula to:

=NETWORKDAYS([@[Start Date]], [@[Due Date]], $F$2:$F$5)

Using absolute references ($) ensures the holiday range does not shift when the formula is filled down the table.

When you press Enter, you’ll see that the calculation now excludes both weekends and holidays.

If your workweek is non-standard, use NETWORKDAYS.INTL to define custom weekend rules.

Map future deadlines and end-of-month cutoffs

Using WORKDAY and EOMONTH for automated scheduling

Beyond tracking existing timelines, Excel can generate future dates based on rules such as working durations and billing cycles.

To calculate a projected completion date based on working days, remove the Due Date column, then add these two columns.

Column 1:

Column Name

Expected Duration

Values

Manually enter the number of working days.

Number Format

General

Column 2:

Column Name

Projected Finish

Formula

=WORKDAY([@[Start Date]], [@[Expected Duration]])

Number Format

Date

Excel returns a date representing the expected completion based on the specified number of working days. It automatically skips weekends and returns the next valid working date.

To calculate billing cutoffs that always land on month-end, use this workflow:

Column Name

Billing Cutoff

Formula

=EOMONTH([@[Start Date]], 0)

Number Format

Date

Excel returns the last day of the month for each task, making billing cycles consistent.

Planning ahead with month-based review dates

Shifting dates across months with EDATE

Not all scheduling problems are about counting days. In real project work, you often work in monthly cycles—such as scheduled reviews, audits, or check-ins that repeat at predictable intervals.

For example, if a project phase starts on a given date, and you need to schedule a formal review three months later, Excel has a built-in function designed exactly for this. EDATE shifts a date by a specified number of months while preserving the day of the month when possible.

Here’s how to use it:

Column Name

Review Date

Formula

=EDATE([@[Start Date]], 3)

Number Format

Date

This moves the start date forward by three full months. For example, if the start date is June 1, 2026, Excel returns September 1, 2026.

You can also move backward in time when planning earlier review checkpoints, such as retrospective checks or pre-launch assessments. In those cases, you use a negative value:

=EDATE([@[Start Date]], -2)

Unlike day-based subtraction, EDATE respects calendar structure, making it more reliable than manually shifting dates.


Take control of your spreadsheet timelines

Ignoring Excel’s built-in date tools often leads to hours of manual updates and fragile spreadsheets. By understanding how Excel stores dates and using functions designed to work with them, you can build schedules that update themselves and forecast future milestones automatically. Once you’ve mastered tracking time with formulas, the next step is visualizing it—turn your data into a dynamic timeline that updates as your project evolves.



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