Apple has finally put the planned obsolescence rumors to bed


Every time Apple released a new iOS update, people swore their iPhones suddenly felt slower. This rumor has followed Apple for years and while the company always denied it, the suspicion never really went away. With its latest iOS 27 update, I believe Apple has finally put this rumor to rest. 

I installed the beta on my iPhone Air, but the bigger story is what’s happening on the older models. Reports from people running iOS 27 on even older iPhones say their phones feel faster, not slower.

That’s the opposite of what the planned obsolescence crowd has been claiming all these years, and it’s happening in a developer beta, which is usually the buggiest, least-optimized version you can get.

So what changed this time around?

According to Apple, the speed gains come from rebuilding how the system handles things like CPU scheduling, memory, and background tasks. In plain terms, your iPhone is now smarter about where it spends its energy, so older chips don’t get bogged down doing work they don’t need to.

Apple is throwing out some crazy numbers. It claims app launches are up to 30% faster, AirDrop is 80% faster, Photos load about 70% faster, and a few other improvements across the board. I usually take these figures with a pinch of salt, since there’s no way to quantitatively test them. But with the results I am seeing on my iPhone Air, I will say that something genuinely feels different. 

I am especially impressed by the new AirDrop. You can actually feel the improvement in transfer speeds. Smaller files transfer in a jiffy, and even larger video files take almost half as long to transfer as they did on iOS 26.

But the best part is that Apple didn’t lock these improvements behind the newest iPhones. Every device that can run iOS 26 can run iOS 27, going all the way back to the iPhone 11. Yes, older devices might miss out on the new AI features, but they all get the speed and stability improvements that will prolong the life of these devices. 

Does this mean the rumors were always wrong?

I wouldn’t say so. Older iPhones do slow down over time, but it’s not some evil master plan. New features require more powerful chips, apps get heavier, and battery health naturally declines, which can throttle performance. Apple itself admitted to slowing down the performance of older iPhones to eke out more battery. The company even had to pay more than $600 million to settle lawsuits. 

iOS 27 update has changed this narrative. Instead of adding flashy new features that need the latest hardware to run well, Apple spent this year making the experience better for everyone, including people holding on to older phones. For this reason, the iOS 27 is the most important update Apple has released in years.

It ensures that my iPhone will last me for a long time, and that I’m not on some invisible countdown to my next upgrade. I have always argued for a maintenance update every few year if not every other year. If Apple keeps on delivering such updates, these planned obsolescence rumors will quietly fade away.



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Recent Reviews


I am a recent convert to physical media — yet even as someone getting back into buying discs in 2026, I haven’t been buying Blu-rays. Like many Americans, I still pick up DVDs instead. These aren’t great times for the Blu-ray format, and don’t expect a turnaround in 2026.

Fewer new releases make their way to Blu-ray

More media is now released exclusively for streaming

Blu-ray has been around for two decades, but it never managed to fully replace, or even overtake, the DVD format it was designed to supersede. We still can’t take for granted that our favorite movies, let alone TV shows, will eventually see a Blu-ray release.

The movies most likely to come to Blu-ray are the ones that hit theaters, but a growing amount of cinema is designed exclusively with streaming platforms in mind. I recently rewatched Mississippi Masala, which led me to check in on what work Sarita Choudhury has done over the decades since. A film called Evil Eye released in 2020 caught my eye. Unfortunately, it’s only available via Prime Video. There’s no Blu-ray or even a DVD. In contrast, it’s easy to watch Michael B. Jordan in Sinners on Blu-ray, since that movie came to theaters last year.

You could say that it makes sense that a movie with a 4.8/10 rating on IMDb doesn’t see a physical release, but in the heyday of physical video, store shelves were stacked not only with just the big-budget bangers but plenty of straight-to-DVD movies as well. Now those films exist to pad out streaming catalogs instead.

Fewer big box stores stock their shelves with physical discs

Blu-ray discs have disappeared from some stores entirely

Best Buy store front
Best Buy

The format’s demise is striking. I frequent my local Best Buy quite often and don’t see any movies on display. That’s because the retailer stopped selling movies in stores several years ago. Walmart still sells them, but the selection is a fraction of what you could find ten or twenty years ago. The audience has been reduced down to the shrinking number of people whose internet at home can’t handle streaming and those who might think of themselves as collectors.

If you venture onto Reddit and visit r/Blu-ray, you will find more threads about thrift store hauls and older collections than excitement over the latest new release. Don’t get me wrong — I, too, am very excited about seeing what gems I can snag for only a couple bucks, but this shows the challenge retailers face. Increasingly, only enthusiasts are prepared to drop over $20 on a disc.

I’m not buying discs to stick them in a player

Phone on a stand playing a Netflix video Credit: Bertel King / How-To Geek

The simple truth is that most people don’t want to buy physical media. Discs don’t fit in phones, and the drives are no longer available in most laptops. Even desktop PCs lack a place to put a disk. I recently built a PC for the first time in part to digitize my media library, and I rely on an external DVD drive connected via USB. Yes, DVD, not Blu-ray. A smaller file size combined with upscaling is easier on my hard drive.

Retro nostalgia hasn’t helped Blu-ray in the same way it has aided vinyl. This is in part because most people simply don’t care all that much about video quality. Most are streaming video on Netflix and YouTube at middling settings on small screens, and many of us are acclimated to mid-range phone speakers, compared to which even the subpar built-in speakers on modern TVs sound like a huge step-up. It’s hard to convince large numbers of people to purchase an expensive version of a movie in a format that requires thousands of dollars of home media equipment to truly appreciate.

4K Ultra HD is in an even worse position

It’s been a decade, yet few people own these discs

The 4K Ultra HD Blu-ray format is an enhancement, rather than a replacement, of the Blu-ray discs that first appeared in 2006. Debuting in 2016, the 4K Ultra HD format supports the max resolution of a 4K TV.

4K TVs were still somewhat of a novelty ten years ago, but they’re cheap and commonplace today. Still, people aren’t demanding 4K-quality Blu-ray movies as a result. These discs are still less common than 1080p ones, which are themselves still outnumbered by DVDs.

This isn’t merely a matter of consumers preferring the cheaper option. Often, 4K simply isn’t a choice, or it’s one that arrives significantly later, like the Switch port of a PC title. Some recent films, like Exit 8, are slated to see a physical release over the summer yet will still be in 1080p when they do. Adoption of the newest format has been that slow.

The industry isn’t helping itself, either. 4K Ultra HD Blu-ray discs come with DRM and aren’t easy to play on a modern PC, further limiting potential growth. They do not want anyone pirating these super high-quality versions. When you consider that some of these 4K Blu-rays have an AI upscaling problem, you’re paying more for what may not even be the best version.​​​​​​​


Blu-ray is seeing fewer releases, is available in fewer places, and is less accessible in the ways many of us want to watch TV shows and movies in 2026. With our portable devices getting better and internet speeds getting faster, it’s hard to see physical video staging a turnaround, even if we’re still a long way off from it going away entirely.



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