The best early Prime Day TV deals actually worth your time: Samsung, Sony, and more


Amazon Prime Day is just two weeks away, but you can already find markdowns on top-rated TVs from brands like Samsung, Hisense, Sony, and more that you might want to jump on before the sale. Everything from premium OLED models to ultra-budget-friendly second screens is available with savings up to $2,000. You can even find discounts on cutting-edge tech like the new TCL Micro RGB X11L.

Also: I found 15 Amazon deals on editor-approved tech already live for Prime Day

To help you find the best TV for your budget, I put together a list of the very best discounts I could find on TVs that other ZDNET editors and I have actually tested. Each TV featured here has been put through a battery of tests that fact-check brands on color accuracy, sound quality, and software support. You can keep reading below to find out more about my favorite Prime Day TV deals.

Best early Amazon Prime Day TV deals

  • Current price: $998 (33% off)
  • Original price: $1,500

One of our favorite TCL TVs, the QM8K offers a 120Hz refresh rate that can be boosted to 144Hz for console gaming, live sports, and fast-paced movies or shows. The matte display helps cut glare for better visibility while the speakers are designed by Bang & Olufsen for rich, clean audio to go along with the high-quality picture. 

Review: TCL QM8K


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  • Current price: $998 (29% off)
  • Original price: $1,398

The Samsung S90F might be last year’s flagship OLED, but it still offers plenty of reasons to pick one up (and not just the discount). You’ll get a 144Hz refresh rate for ultra-smooth motion while watching live sports and fast-paced movies as well as console gaming. It also features a Pantone Validated OLED panel for enhanced color accuracy and contrast.

Also: Own a Samsung TV? I changed these 6 settings to give my system a speed boost


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  • Current price: $1,598 (36% off)
  • Original price: $2,500

The Hisense Canvas is a competitor to Samsung’s The Frame, which our reviewer thought offered a comparable experience for a much better price. It features a gallery-inspired design, matte display, and dedicated art mode for creating a personalized slideshow of your favorite artists or your own work. You’ll also get a 144Hz refresh rate, support for Dolby Vision HDR, and an ambient light sensor that automatically adjusts screen brightness for the best viewing in almost any room.

Review: Hisense Canvas S7


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  • Current price: $6,000 (25% off)
  • Original price: $8,000

The all-new TCL X11L uses Micro RGB display technology for color accuracy, contrast, and detailing that, in our testing, we found rivals high-end OLED models from rivals like Samsung and Sony. It also features speakers designed by Bang & Olufsen for clean, balanced audio to match. With up to 20,000 dimming zones and a peak brightness of 10,000 nits, the X11L is capable of producing bold, bright colors and pixel-perfect details in almost any lighting.

Review: TCL X11L


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  • Current price: $2,798 (15% off)
  • Original price: $3,300

Sony’s flagship OLED offers support for both Dolby Vision HDR and Dolby Atmos virtual surround sound to enhance already top-notch visuals and audio. And with Sony’s Acoustic Suface Audio+ technology, tiny actuators turn the entire screen into a speaker for object-tracking sound and near-perfect audio and video syncing. You’ll also get exclusive VRR support for the PS5 to prevent screen tearing and stuttering while console gaming.

Review: Sony Bravia 8 II


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  • Toshiba C350 50-inch: $179 (save $170): A solid, budget-friendly smart TV that uses the Fire TV platform to give you access to thousands of apps as well as Alexa Skills and voice controls.
  • Insignia F20 32-inch: $70 (save $60): An ultra budget-friendly smart TV with a 60Hz refresh rate, 720p resolution, and DTS Virtual: X audio.
  • Hisense E7 65-inch: $650 (save $350): A great mid-range model with Dolby Vision IQ support, a 144Hz refresh rate, and a dedicated AI Sports picture mode with enhanced sound and VRR support – just in time for the World Cup.
  • Roku Plus Series 65-inch: $478 (save $170): Roku’s very own smart TV features Dolby Vision HDR support, 4K resolution, a 60Hz refresh rate, and support for Apple AirPlay.

When is Amazon Prime Day? 

Amazon Prime Day runs from Tuesday, June 23 to Friday, June 26, 2026. 

How did we choose these early Amazon Prime Day deals?

Not all deals are created equal. I chose only the steepest discounts from the best-known TV brands to showcase in this list to help readers find the best deals on the right TV for their space. I’ve also focused on TVs that I and other ZDNET experts have been able to do hands-on testing with.





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Recent Reviews


I’ve driven a lot of EVs lately, and many of them seem obsessed with feeling futuristic at all costs. Some are great tech showcases, but not all of them are particularly easy to live with day to day.

The 2026 Polestar 3 Dual Motor Performance is different because it doesn’t lean into that over-the-top EV personality. It feels like a proper luxury SUV first, and an electric vehicle second.

With 680 horsepower on tap, it’s seriously quick when you want it to be. But the real story is how normal it feels when you’re just going about daily driving.

Pros

Cons

  • Feels more like a normal luxury SUV than a typical EV
  • Strong performance
  • Excellent interior quality
  • Firm ride
  • Smaller cargo space than rivals
  • Expensive options that put the price up quickly

A luxury SUV first, an EV second

It behaves more like a traditional premium SUV than a futuristic EV

The first thing you notice about the 2026 Polestar 3 is how little it tries to act like a typical EV. It doesn’t lean on gimmicks or exaggerated futuristic styling cues.

Instead, it feels like a well-sorted luxury SUV that just happens to be electric. That approach instantly separates it from much of the competition.

The steering feels natural, and the ride is controlled without feeling overly soft or disconnected. It avoids the detached “floating tech pod” sensation that some EVs still struggle with.

Even in Performance trim, it never feels dramatic for the sake of it. Everything is tuned around calmness and everyday usability.


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I didn’t expect an EV SUV this spacious to feel so luxurious

This EV SUV surprised me—it’s packed with space and comfort, even if the drive itself is a bit mellow.

A driving position that feels more focused than expected

Lower, tighter, and more engaging than a large SUV has any right to be

Shot of the driver's seat and steering wheel inside the cabin of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

You sit lower in the Polestar 3 than you might expect for a large SUV. That gives it a slightly cocooned driving position that feels more focused than most rivals.

At first, it almost feels like you’re in something smaller and more sports-oriented. That illusion works especially well in everyday driving.

But the reality check comes when you push harder. The weight shows up under braking and reminds you what this really is.


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Minimalism done properly

Clean design that feels premium without becoming sterile

Shot of the dashboard inside the cabin of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

The cabin follows a minimalist Scandinavian design approach that feels calm rather than cold. It avoids the overly futuristic interiors common in many EVs.

Most functions are handled through a large central touchscreen running Google’s system. It looks excellent, but it takes time to get used to.

Core controls like drive settings and climate adjustments aren’t instantly accessible. It keeps the cabin visually clean but less immediate in use.

There are also quirks like relocated rear window switches and unlabeled steering wheel buttons. They don’t ruin the experience, but they do take time to learn.


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A surprisingly roomy and practical luxury SUV

Family-friendly space despite the coupe-like profile

Shot of the rear seats inside the cabin of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

Rear seat space is one of the Polestar 3’s strongest points. The five-seat layout allows generous legroom throughout.

Even taller passengers won’t struggle for space in the back. Headroom is slightly limited by the sloping roofline, but it doesn’t feel restrictive.

Cargo space is average for the class, with a shallow load floor and raised cargo area. You also get underfloor storage plus a small frunk for charging cables and small items.


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Bright, minimal, and very Scandinavian

Airy cabin design that avoids typical EV overload

Shot of the front seats inside the cabin of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

A panoramic glass roof comes as standard and makes the cabin feel noticeably more open. It helps offset darker interior themes.

The design is restrained but not sterile, which suits the character of the car well. It feels more like a calm living space than a tech showcase.

Ambient lighting adds subtle personality without becoming distracting. It reinforces the relaxed, everyday usability of the cabin.


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Minimal controls, maximum learning curve

Great design that comes with a usability tradeoff

Close-up shot of the touchscreen on the dashboard of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

Polestar has removed most physical controls in favor of a screen-first interior. That keeps the design clean but increases the learning curve.

The 14.5-inch display looks sharp and responds quickly, but key functions often take more steps than expected. Even simple adjustments aren’t always immediate.

It reinforces the modern EV feel, but it also highlights the tradeoff. This is where the “normal SUV feel” starts to give way to full EV complexity.


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What’s new for 2026

A technical overhaul that fixes early shortcomings

Close-up shot of the decals on the door of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

The Polestar 3 had a difficult start to life, with delays and early software issues affecting its rollout. This update feels like the version it should have launched as.

The biggest change is the switch to an 800-volt electrical architecture. That brings much faster charging speeds and shorter stops on compatible fast chargers.

All versions also get new batteries and updated in-house motors. The lineup has been simplified into three clearer variants based on powertrain.

The Dual Motor Performance model now produces 680 horsepower. Despite that, it still feels more like a relaxed luxury SUV than a performance machine most of the time.


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Pricing and what you actually get for the money

Expensive, but it feels properly equipped before options get involved

Close-up shot of the Bowers & Wilkins door speaker in a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

The 2026 Polestar 3 starts at £71,540 ($91,000), rising to £79,540 ($101,000) for the Dual Motor and £87,040 ($111,000) for the Performance. That puts it firmly against the BMW iX and Mercedes EQE SUV rather than mainstream electric SUVs.

Standard equipment is strong across the range, with 20-inch alloy wheels, a 14.5-inch portrait touchscreen, a Bowers & Wilkins sound system, and a full suite of driver assistance tech. It feels well-equipped even before options enter the conversation.

Move up to the Dual Motor and you get dual-chamber air suspension and subtle Swedish gold detailing. The Performance model adds significant power, revised chassis tuning, gold Brembo brake calipers, and gold seatbelts.

Where costs rise is options. Paint starts at £1,000 ($1,270), while Bridge of Weir leather upholstery costs around £3,900 ($4,950).

Even so, it feels more complete out of the box than many rivals in this segment. The base price is high, but it doesn’t feel stripped back or artificially entry-level.


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How-To Geek’s take

An EV that finally behaves like a normal car first

Close-up shot of the badging on the front of a 2026 Polestar 3 Dual Motor Performance. Credit: Adam Gray | How-To Geek

The updated Polestar 3 doesn’t try to reinvent what an electric SUV should be. Instead, it focuses on feeling familiar, calm, and easy to live with.

It still has compromises, including a firm ride and heavy touchscreen reliance. But it avoids the overly futuristic feel that turns some drivers away from EVs entirely.

That’s what makes it work. It feels like an electric SUV for people who don’t usually like electric SUVs, and it commits to that idea from start to finish.



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