App Store overhaul gives developers new ways to sell subscriptions


Apple is overhauling the App Store with new subscription tools, personalized recommendations, and marketing features that give developers more ways to attract customers and grow their businesses.

Apple announced the changes on June 8 during WWDC 2026 as part of an effort to help developers grow on the App Store. New features include subscription options for groups, businesses, and schools.

Users will see new recommendation tools that explain why specific apps appear across the App Store. Apple will roll out those features alongside new marketing tools throughout 2026 that help developers promote apps and reach potential customers.

Apple pushes the App Store beyond individual subscriptions

Apple is rolling out new App Store subscription options tailored for groups, businesses, and schools, thanks to the latest StoreKit 2 features. Developers can now offer group subscriptions, allowing one customer to purchase multiple seats and invite others to join.

The company is also bringing subscription support to Apple Business Manager and Apple School Manager. Enterprise and education customers will be able to buy subscriptions at scale through existing device management systems.

Volume purchasing will be available this fall, and group subscriptions will launch this winter.

App Store Bundles let multiple developers offer subscriptions together at a discounted price. Suites combine services into subscription packages that aren’t available separately.

Apple is also giving developers a new way to reduce subscription cancellations through Retention Messaging. The feature lets apps present tailored offers or additional information during the cancellation process in an effort to keep subscribers from leaving.

Creative Assets let developers add richer images and videos to App Store listings. The content can appear in product page headers and search results, giving developers more ways to showcase apps and games.

Developers can reuse Creative Assets across custom product pages and promotional events through a new Asset Library in App Store Connect. Apple will also let developers submit promotional assets for App Review separately from app updates.

Man in blue shirt presenting onstage in front of a large screen showing cloud computing diagrams and icons, speaking to an audience under spotlights in a dark conference roomDevelopers gain more ways to promote apps, reach customers, and sell subscriptions.

Apple is introducing recommendation features that explain why specific apps appear across the App Store. Personalized Collections and App Notes use a customer’s downloads and app activity to surface more relevant suggestions over time.

App Notes explain why specific apps appear in App Store recommendations, while Personalized Collections tailor suggestions based on a user’s interests and activity. The features began rolling out on June 8 in English in the United States, with additional languages and regions arriving later.

Submission changes reduce developer overhead

Apple is simplifying parts of the App Store review process. Developers will be able to submit multiple in-app purchases as part of a single App Review package rather than managing separate submissions.

The Mac App Store no longer requires developers to support Intel-based Macs. Developers can now distribute Apple Silicon-only apps, eliminating the need to maintain separate Intel-compatible versions.

Several App Store updates also connect to Apple’s broader child safety efforts in iOS 27, iPadOS 27, and macOS 27. New Time Allowance tools will help parents manage how long children spend in app categories such as social media, games, and entertainment.

Developers will need to provide more information about social features in their apps. Apple will use that information to improve app classifications for parental controls.

The updated categories will support the new Time Allowance system across iOS 27, iPadOS 27, and macOS 27.

Developers gain more ways to promote apps, reach customers, and sell subscriptions. Users get clearer recommendations and additional tools for managing app experiences across Apple’s platforms.



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Recent Reviews


macOS has a built-in screenshot tool that gets the basics right. You can take a screenshot, record your screen, and even annotate your captures. But the moment you want something more, like scrolling capture, advanced annotation tools, or a quick way to share your screenshots via a link, it starts to fall apart.

That’s where CleanShot X comes in. It’s a powerful screenshot and screen recording app for Mac that replaces the built-in screenshot tool. It feels as if the developers looked at the screenshot features in macOS and added everything that was missing.

Over the past few years, the app has added several new features I didn’t know I needed until it offered them. It has become one of my favorite Mac utilities, and in this article, I will show you its features that will convince you to buy the app instantly. 

Scrolling capture saves you from stitching screenshots together

One of the most frustrating limitations of macOS’s screenshot tool is that it can only capture what’s visible on your screen. If I need to capture a long webpage or a full chat history, I am stuck taking multiple screenshots and stitching them together. That wastes an unbelievable amount of time. 

CleanShot X solves this with its scrolling capture feature. I can trigger the scrolling capture, and CleanShot X automatically scrolls through the content and delivers a single image. I don’t even have to manually scroll the page if I don’t want to.

This feature alone saves me hours of time every month. If you have to deal with long screenshots, you should definitely try it out. 

Time delay capture lets you screenshot the impossible

Some screenshots are tricky to take because they require you to trigger something before capturing. For example, sometimes the on-screen feature you want to capture disappears as soon as you use a keyboard shortcut or click anywhere with your mouse. 

Sometimes, the on-screen elements appear for a short time, and by the time you hit the screenshot shortcut, they disappear. CleanShot X’s time delay capture gives me a few seconds to set things up before the screenshot is taken. I trigger the capture, put everything in place, and CleanShot X does the rest. 

It’s a small feature that solves a genuinely annoying problem.

Capture text from images with OCR

I love that CleanShot X has a built-in OCR function. It lets me capture text directly from any image or video on my screen. Although it happens rarely, I have come across websites that don’t let me copy content. With CleanShot X’s OCR function, that’s not an issue. 

I use this constantly when reviewing PDF documents with restricted permissions or watching a video on YouTube. It is far faster than typing things out manually, and it works surprisingly well. There are many apps that let you capture text with OCR, but since CleanShot X has this feature built in, I don’t need to install an extra app. 

Add beautiful backgrounds to your screenshots

If you share screenshots for work, tutorials, or social media, you know how plain a raw screenshot looks. CleanShot X lets me add beautiful backgrounds to my screenshots, turning a flat capture into something that looks polished and share-ready.

For backgrounds, I can choose from solid colors, gradients, or even my current desktop wallpaper. I can also adjust the padding and shadow, align the screenshot to the edges, and adjust the corner radius. It takes a few seconds and makes a huge difference in how professional your screenshots look.

Annotation tools that get the job done

While macOS’s screenshot tool lets you annotate your screenshots, the annotation tools inside CleanShot X are, in my opinion, the best available on the Mac. 

I can add arrows, text labels, shapes, highlights, and more. I can also change the weight and color of annotations. There are also multiple arrow styles I can choose from. I especially like the curved arrow style that lets me curve the arrows and make them pop. 

One of my favorite new additions is the “Highlighter” tool. It snaps to the text in a screenshot, which makes it really easy to highlight it before sharing. 

Then there’s the “Spotlight” tool that highlights your selection by darkening the rest of the screenshot. It’s perfect for drawing someone’s attention to a specific part of a screenshot. 

No matter what annotation tools you need, you can find them and more in CleanShot X. 

Hide sensitive information before you share

You can find hundreds of instances in the news where a prominent figure shared a screenshot and inadvertently revealed private information. Thankfully, CleanShot X has a dedicated tool to blur or black out sensitive information, so such accidents never happen.

I can choose to pixelate, blur, or completely black out the information. The best part is that I can also adjust the strength of these effects. It lets me blend in the hidden information so the blur doesn’t stand out from the rest of the screenshot. 

Video and GIF recording built right in

CleanShot X also lets you record your screen as a video or export directly as an optimized GIF. The GIF export is particularly useful for sharing quick demos or showing someone how to do something without creating a large video file. 

It can record the entire screen, a specific window, or a custom region. It can also show my mouse clicks and keyboard shortcuts. I can record my computer audio, my microphone, and webcam video. 

I love that it automatically adds the webcam video in the corner, so it doesn’t interfere with the rest of the recording. I can also change the video size and shape. All these features make it really easy to create video tutorials. 

Quick share with cloud links

Once you take a screenshot or finish a recording, you need to share it. Of course, you can easily share screenshots via messages or emails. But CleanShot X gives me a better way. 

Whenever I capture something, it opens a quick share overlay. I can use it to instantly upload my screenshots to CleanShot Cloud and grab a shareable link with a single click.

I no longer have to drag files into cloud storage, attach images to emails, or upload to third-party services. I capture it, click share, and paste the link. It is one of those workflow improvements that sounds minor until you use it every single day.

Capture beautiful screenshots with CleanShot X

CleanShot X has become one of my most dependable apps on Mac. In fact, all the screenshots you see in this article or any of my articles have been captured using CleanShot X. Yes, it’s a paid app, but it has paid its cost multiple times over with the time it has saved me. 

CleanShot X is available as a one-time purchase or through a SetApp subscription. If you want unlimited cloud storage, you have to pay for a monthly subscription. That will also get you advanced features like a custom domain and branding, password-protected link sharing, and more. 

For most users, the one-time purchase is more than enough, and it’s what I use. If you spend any time taking screenshots or recording your screen on a Mac, it is absolutely worth every penny.



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