Siri AI, a standalone app, and a three-tier privacy stack


TL;DR

Apple unveiled Siri AI at WWDC 2026, a Gemini-powered rebuild with a standalone app, personal context search, and privacy-first cloud architecture.

Apple used its annual developer conference on Monday to unveil Siri AI, the most significant overhaul of its voice assistant in 15 years, rebuilt from the ground up on a custom Google Gemini model. The WWDC 2026 keynote at Apple Park also marked Tim Cook’s final appearance as CEO before he hands the role to hardware chief John Ternus on 1 September.

The rebuilt assistant arrives as a standalone app on iPhone, iPad, and Mac, functioning as a conversational chatbot alongside its existing system-wide presence. It can draw on personal context to search across messages, emails, and photos, execute multi-step commands across apps, answer questions about what is on screen, and go out to the web for up-to-date information. A dedicated Siri app uses iCloud to privately sync conversation history across devices.

Apple’s newsroom announcement framed the technology as “the next generation of Apple Intelligence” without naming Google, but multiple reports confirmed that Siri AI runs on a custom Gemini model of approximately 1.2 trillion parameters, licensed in a deal reported at roughly $1 billion per year. The architecture uses three tiers: simple tasks stay on-device using Apple’s own models, moderately complex requests run through Apple’s Private Cloud Compute, and the heaviest reasoning is routed to Google Cloud. Apple said that queries are processed statelessly, nothing is retained, and the contract bars Google from training future models on Apple user data.

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We believe privacy in AI is non-negotiable,” Craig Federighi, Apple’s senior vice president of Software Engineering, said during the keynote. “Data is only used to execute your request, and outside experts can continue to verify this promise at any time.” Cook, in what multiple outlets described as a farewell tour, acknowledged that Apple Intelligence had “not yet delivered on everything we promised,” a rare public admission from a company that tightly controls its narrative.

That admission carried particular weight. Apple settled a $250 million consumer class action last month over marketing Siri AI features in 2024 that were not ready when the iPhone 16 launched. The personalised Siri capabilities originally advertised at WWDC 2024 were delayed indefinitely in March 2025. Monday’s keynote was, in practical terms, the delivery of features Apple had been sued for failing to ship.

Beyond Siri, the next generation of Apple Intelligence powers features across the system. In Photos, Spatial Reframing lets users improve composition after a shot is taken. Image Playground now supports photorealistic image generation. In Messages, one-tap suggestions can create notes or reminders from conversations. iOS 27 Extensions will let users set a third-party AI model, such as Claude or ChatGPT, as their default assistant, a concession to both competitive pressure and the EU’s Digital Markets Act requirements that previously forced Apple to pause its AI rollout in Europe.

Performance improvements across iOS 27 are substantial. Apps launch up to 30 per cent faster, photos load up to 70 per cent faster after being taken, and AirDrop transfers are up to 80 per cent faster. Browsing external drives on iPad is now up to five times faster, matching Finder on Mac. Apple also introduced a Liquid Glass slider in Settings that lets users adjust the transparency of the interface anywhere from ultra-clear to fully tinted, responding to criticism that last year’s glassy design was difficult to read.

The keynote devoted significant time to parental controls. A new child account setup immediately enables age-appropriate protections, with parents choosing which apps to make available. Contact approval requires parental sign-off for each new person a child connects with. Communication safety features automatically intervene if explicit or violent content is shared. A new Screen Time system lets parents set daily time allowances across Entertainment, Games, and Social Media categories, with default recommendations based on guidance from clinical and child development experts.

The software releases span iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27, and tvOS 27. Developer betas are available immediately, with public betas expected in mid-July and a general release this autumn alongside the next iPhone. On Apple Watch, a dynamic app grid surfaces five Siri-suggested apps and a new Find My app consolidates Find Devices, Find Items, and Find People. AirPods get custom EQ and expanded GymKit support. Apple Vision Pro users can turn panoramas into spatial environments, and Wi-Fi connection is up to three times faster.

The strategic question is whether Monday’s keynote resets the clock on Apple’s AI credibility or merely catches it up. Google, Meta, Microsoft, and a growing field of startups have been shipping conversational AI at scale for two years. Apple’s Gemini deal effectively acknowledges that it could not build a competitive large language model in-house on the required timeline. What it offers instead is distribution, with more than two billion active devices, and a privacy architecture that none of its competitors can match. Whether users notice the difference between a Gemini-powered Siri and ChatGPT or Claude will determine whether the $1 billion annual licence fee was worth it.



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Recent Reviews


I am a recent convert to physical media — yet even as someone getting back into buying discs in 2026, I haven’t been buying Blu-rays. Like many Americans, I still pick up DVDs instead. These aren’t great times for the Blu-ray format, and don’t expect a turnaround in 2026.

Fewer new releases make their way to Blu-ray

More media is now released exclusively for streaming

Blu-ray has been around for two decades, but it never managed to fully replace, or even overtake, the DVD format it was designed to supersede. We still can’t take for granted that our favorite movies, let alone TV shows, will eventually see a Blu-ray release.

The movies most likely to come to Blu-ray are the ones that hit theaters, but a growing amount of cinema is designed exclusively with streaming platforms in mind. I recently rewatched Mississippi Masala, which led me to check in on what work Sarita Choudhury has done over the decades since. A film called Evil Eye released in 2020 caught my eye. Unfortunately, it’s only available via Prime Video. There’s no Blu-ray or even a DVD. In contrast, it’s easy to watch Michael B. Jordan in Sinners on Blu-ray, since that movie came to theaters last year.

You could say that it makes sense that a movie with a 4.8/10 rating on IMDb doesn’t see a physical release, but in the heyday of physical video, store shelves were stacked not only with just the big-budget bangers but plenty of straight-to-DVD movies as well. Now those films exist to pad out streaming catalogs instead.

Fewer big box stores stock their shelves with physical discs

Blu-ray discs have disappeared from some stores entirely

Best Buy store front
Best Buy

The format’s demise is striking. I frequent my local Best Buy quite often and don’t see any movies on display. That’s because the retailer stopped selling movies in stores several years ago. Walmart still sells them, but the selection is a fraction of what you could find ten or twenty years ago. The audience has been reduced down to the shrinking number of people whose internet at home can’t handle streaming and those who might think of themselves as collectors.

If you venture onto Reddit and visit r/Blu-ray, you will find more threads about thrift store hauls and older collections than excitement over the latest new release. Don’t get me wrong — I, too, am very excited about seeing what gems I can snag for only a couple bucks, but this shows the challenge retailers face. Increasingly, only enthusiasts are prepared to drop over $20 on a disc.

I’m not buying discs to stick them in a player

Phone on a stand playing a Netflix video Credit: Bertel King / How-To Geek

The simple truth is that most people don’t want to buy physical media. Discs don’t fit in phones, and the drives are no longer available in most laptops. Even desktop PCs lack a place to put a disk. I recently built a PC for the first time in part to digitize my media library, and I rely on an external DVD drive connected via USB. Yes, DVD, not Blu-ray. A smaller file size combined with upscaling is easier on my hard drive.

Retro nostalgia hasn’t helped Blu-ray in the same way it has aided vinyl. This is in part because most people simply don’t care all that much about video quality. Most are streaming video on Netflix and YouTube at middling settings on small screens, and many of us are acclimated to mid-range phone speakers, compared to which even the subpar built-in speakers on modern TVs sound like a huge step-up. It’s hard to convince large numbers of people to purchase an expensive version of a movie in a format that requires thousands of dollars of home media equipment to truly appreciate.

4K Ultra HD is in an even worse position

It’s been a decade, yet few people own these discs

The 4K Ultra HD Blu-ray format is an enhancement, rather than a replacement, of the Blu-ray discs that first appeared in 2006. Debuting in 2016, the 4K Ultra HD format supports the max resolution of a 4K TV.

4K TVs were still somewhat of a novelty ten years ago, but they’re cheap and commonplace today. Still, people aren’t demanding 4K-quality Blu-ray movies as a result. These discs are still less common than 1080p ones, which are themselves still outnumbered by DVDs.

This isn’t merely a matter of consumers preferring the cheaper option. Often, 4K simply isn’t a choice, or it’s one that arrives significantly later, like the Switch port of a PC title. Some recent films, like Exit 8, are slated to see a physical release over the summer yet will still be in 1080p when they do. Adoption of the newest format has been that slow.

The industry isn’t helping itself, either. 4K Ultra HD Blu-ray discs come with DRM and aren’t easy to play on a modern PC, further limiting potential growth. They do not want anyone pirating these super high-quality versions. When you consider that some of these 4K Blu-rays have an AI upscaling problem, you’re paying more for what may not even be the best version.​​​​​​​


Blu-ray is seeing fewer releases, is available in fewer places, and is less accessible in the ways many of us want to watch TV shows and movies in 2026. With our portable devices getting better and internet speeds getting faster, it’s hard to see physical video staging a turnaround, even if we’re still a long way off from it going away entirely.



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