OpenAI Codex expands to enterprise with Sites, plugins, non-dev users



TL;DR

OpenAI expanded Codex from a coding tool into an enterprise work platform with Sites (hosted web apps), Annotations, and role-specific plugins connecting 62 business apps. Non-developers now make up 20% of 5 million weekly users and are adopting 3x faster than engineers.

OpenAI announced a major expansion of Codex on Tuesday, transforming its AI coding agent into a broader enterprise work platform with three new capabilities: Sites, a feature that lets users create and share hosted interactive web applications; Annotations, an in-place editing tool; and six role-specific plugins that aggregate 62 popular business applications including Snowflake, Figma, and Salesforce with 110 automated skills built in. The update signals OpenAI’s ambition to make Codex the default interface for knowledge work, not just software development.

The most telling data point is the user composition. Non-developers, including financial analysts, marketers, operations staff, and researchers, now constitute approximately 20% of Codex’s 5 million weekly users and are adopting the platform three times faster than traditional engineers. The vibe coding phenomenon, in which non-technical users build applications through natural language prompts, is no longer a curiosity. It is becoming a measurable share of a product used by millions.

Sites: from spreadsheet to web app

Sites, launching in preview for business and enterprise customers, lets Codex create interactive, hosted web applications that users can share via secure workspace URLs. The practical implication is that a financial analyst can take a static spreadsheet, describe what they want in natural language, and Codex will generate a live web application, a scenario planner, a dashboard, or an interactive model, that colleagues can use without downloading files or navigating spreadsheet tabs.

This directly threatens the workflow layer that tools like Tableau, Power BI, and even internal business intelligence teams currently occupy. AI-native enterprise spending is surging precisely because these tools can collapse the gap between wanting an interactive application and having one, from weeks of development to minutes of prompting.

Plugins and the SaaS integration play

The six role-specific plugins are OpenAI’s most direct assault on horizontal SaaS. By connecting 62 business applications and bundling 110 automated skills, Codex is positioning itself as an orchestration layer that sits above existing enterprise tools rather than replacing them. A marketing manager who currently switches between Salesforce, Figma, and Snowflake could theoretically manage workflows across all three through Codex’s natural language interface.

The strategic logic follows a pattern established by Salesforce’s Agentforce and Microsoft’s Copilot: build the AI agent layer that connects to everything, and capture the value of orchestration rather than competing with each individual tool. Every SaaS company is building AI features, but OpenAI is betting that the orchestration layer, the thing that connects them all, is more valuable than any single application’s AI capabilities.

The SaaSpocalypse accelerator

The Codex update arrives in the middle of the SaaSpocalypse debate over whether AI will destroy or enhance the SaaS industry. The answer from OpenAI’s product direction is clear: Codex is designed to let users build custom solutions that replace off-the-shelf software. AI coding platforms like Cognition are already producing software at a fraction of the cost and time of traditional development. Codex’s expansion to non-developers accelerates this dynamic by removing the last barrier: the user no longer needs to think of themselves as a developer at all.

The 3x adoption rate among non-developers is the statistic that should concern SaaS companies most. It suggests that the market for AI-powered work tools is expanding faster outside the engineering function than within it, which means the revenue opportunity, and the competitive threat, is broader than the coding use case alone.

Defenders of traditional SaaS argue that enterprise software’s value lies in domain knowledge, compliance, and integrations that AI tools cannot easily replicate. The plugin architecture in today’s Codex update is OpenAI’s response: if the domain knowledge lives in the connected applications, Codex only needs to orchestrate it. Whether that orchestration layer can match the reliability, security, and auditability that enterprises require is the question the preview period will answer.



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Recent Reviews


I am a recent convert to physical media — yet even as someone getting back into buying discs in 2026, I haven’t been buying Blu-rays. Like many Americans, I still pick up DVDs instead. These aren’t great times for the Blu-ray format, and don’t expect a turnaround in 2026.

Fewer new releases make their way to Blu-ray

More media is now released exclusively for streaming

Blu-ray has been around for two decades, but it never managed to fully replace, or even overtake, the DVD format it was designed to supersede. We still can’t take for granted that our favorite movies, let alone TV shows, will eventually see a Blu-ray release.

The movies most likely to come to Blu-ray are the ones that hit theaters, but a growing amount of cinema is designed exclusively with streaming platforms in mind. I recently rewatched Mississippi Masala, which led me to check in on what work Sarita Choudhury has done over the decades since. A film called Evil Eye released in 2020 caught my eye. Unfortunately, it’s only available via Prime Video. There’s no Blu-ray or even a DVD. In contrast, it’s easy to watch Michael B. Jordan in Sinners on Blu-ray, since that movie came to theaters last year.

You could say that it makes sense that a movie with a 4.8/10 rating on IMDb doesn’t see a physical release, but in the heyday of physical video, store shelves were stacked not only with just the big-budget bangers but plenty of straight-to-DVD movies as well. Now those films exist to pad out streaming catalogs instead.

Fewer big box stores stock their shelves with physical discs

Blu-ray discs have disappeared from some stores entirely

Best Buy store front
Best Buy

The format’s demise is striking. I frequent my local Best Buy quite often and don’t see any movies on display. That’s because the retailer stopped selling movies in stores several years ago. Walmart still sells them, but the selection is a fraction of what you could find ten or twenty years ago. The audience has been reduced down to the shrinking number of people whose internet at home can’t handle streaming and those who might think of themselves as collectors.

If you venture onto Reddit and visit r/Blu-ray, you will find more threads about thrift store hauls and older collections than excitement over the latest new release. Don’t get me wrong — I, too, am very excited about seeing what gems I can snag for only a couple bucks, but this shows the challenge retailers face. Increasingly, only enthusiasts are prepared to drop over $20 on a disc.

I’m not buying discs to stick them in a player

Phone on a stand playing a Netflix video Credit: Bertel King / How-To Geek

The simple truth is that most people don’t want to buy physical media. Discs don’t fit in phones, and the drives are no longer available in most laptops. Even desktop PCs lack a place to put a disk. I recently built a PC for the first time in part to digitize my media library, and I rely on an external DVD drive connected via USB. Yes, DVD, not Blu-ray. A smaller file size combined with upscaling is easier on my hard drive.

Retro nostalgia hasn’t helped Blu-ray in the same way it has aided vinyl. This is in part because most people simply don’t care all that much about video quality. Most are streaming video on Netflix and YouTube at middling settings on small screens, and many of us are acclimated to mid-range phone speakers, compared to which even the subpar built-in speakers on modern TVs sound like a huge step-up. It’s hard to convince large numbers of people to purchase an expensive version of a movie in a format that requires thousands of dollars of home media equipment to truly appreciate.

4K Ultra HD is in an even worse position

It’s been a decade, yet few people own these discs

The 4K Ultra HD Blu-ray format is an enhancement, rather than a replacement, of the Blu-ray discs that first appeared in 2006. Debuting in 2016, the 4K Ultra HD format supports the max resolution of a 4K TV.

4K TVs were still somewhat of a novelty ten years ago, but they’re cheap and commonplace today. Still, people aren’t demanding 4K-quality Blu-ray movies as a result. These discs are still less common than 1080p ones, which are themselves still outnumbered by DVDs.

This isn’t merely a matter of consumers preferring the cheaper option. Often, 4K simply isn’t a choice, or it’s one that arrives significantly later, like the Switch port of a PC title. Some recent films, like Exit 8, are slated to see a physical release over the summer yet will still be in 1080p when they do. Adoption of the newest format has been that slow.

The industry isn’t helping itself, either. 4K Ultra HD Blu-ray discs come with DRM and aren’t easy to play on a modern PC, further limiting potential growth. They do not want anyone pirating these super high-quality versions. When you consider that some of these 4K Blu-rays have an AI upscaling problem, you’re paying more for what may not even be the best version.​​​​​​​


Blu-ray is seeing fewer releases, is available in fewer places, and is less accessible in the ways many of us want to watch TV shows and movies in 2026. With our portable devices getting better and internet speeds getting faster, it’s hard to see physical video staging a turnaround, even if we’re still a long way off from it going away entirely.



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