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ZDNET’s key takeaways

  • More than half of US desk workers consider themselves AI skeptics.
  • Emerging economies trust AI more, viewing it as a benefit for career mobility. 
  • American skepticism extends beyond job loss to include a lack of employee experience with AI. 

American workers are 43% more likely than the average global worker to be skeptical of AI, according to the Salesforce and YouGov global survey of more than 1,500 desk workers across four continents. The surveyed workers consider their day-to-day jobs primarily mental labor rather than manual or task-based labor.

More than half of US workers consider themselves AI skeptics, which is significantly higher than the global average.

Also: Wearables produce huge amounts of health data – and doctors are struggling to keep up

Despite American AI skepticism, IDC research found that most US government leaders believe that by 2030, the public sector will consist of humans and AI agents working together. In fact, over 80% of US government agencies already use AI agents. So why are more than half of US workers AI skeptics and yet our government is arguably leading most industries with respect to AI adoption? The skepticism of American workers extends beyond the fear of job losses. 

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Salesforce Research 2026

According to similar research conducted by Stanford, AI optimism is rising, but so is anxiety. The research found that countries in South Asia, such as Thailand and Singapore, have much higher optimism about the overall benefits of AI. Salesforce research found that countries like India show trust and consistent AI use above 80%, compared to the U.S., where trust and usage are near 50% for both. India ranks third in the world for startup unicorns (131) compared to the US, which ranks first.

Advanced economies are more skeptical of AI’s benefits 

Why do advanced economies like the US, UK, and France have higher levels of AI skepticism as compared to emerging economies? Global studies show that the vast majority (90%) of people in emerging economies expect benefits from AI and view generative and agentic AI as a way for them to advance their careers. 

Also: How AI agents will transform your customer service – despite 3 hurdles

The view in advanced economies is that AI will be a driver for job displacements. Perhaps CEOs and senior leaders of the most successful AI companies in the world, all of which are American, can stop consistently reminding us that AI will disrupt desk workers. The narrative of AI displacing jobs lacks imagination with regards to the holistic benefits of AI, specifically agentic AI, which will free up desk workers to focus on more high-value and high-rewarding jobs. 

American AI skepticism goes beyond job losses

American desk workers are concerned about employee experience, lack of training, and readiness to adopt AI technologies. The top three reasons for an unsuccessful AI tool or pilot among American workers include generic outputs, insufficient training, and low trust in outputs. 

American desk workers cannot rely on probabilistic outputs to do their work effectively. Generative and agentic solutions must produce more deterministic outputs to ensure trust and governance aligned with existing business workflows and sanctioned processes.

The poor pilot experiences speak to the underlying cause, which is often the lack of investments in data foundations — trustworthy and high-quality data and metadata available to AI for added governance adherence and stronger contextual and more deterministic outcomes. Scaling AI adoption in business will require investments in building a strong data foundation.

Also: 96% of IT pros use AI now: Their top 7 agentic applications and biggest implementation roadblocks

The failure of AI pilots is not the only reason for AI skepticism. Research shows that successful AI adoption is not only about deploying new tools but also about creating a safe space for employees to train and experiment with emerging, powerful technologies. It’s no surprise that active AI users are reporting more setbacks with pilots than non-adopters.

Successful AI pilots require trustworthy data, employee training, executive sponsors, a modern technology stack with deeply connected and integrated business applications, and a culture that embraces experimentation and continuous learning. 

The best way to realize the benefits of AI is to use AI. Stronger adoption of AI will also require a stronger investment in data quality and accessibility. Half of agentic AI adopters cite data quality and retrieval issues as deployment barriers, according to a survey of chief data officers.

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What 500+ successful AI pilot graduates have in common.

Salesforce Research 2026

Successful AI pilots reveal four success factors 

Salesforce research identified 500 successful AI pilots and identified the key characteristics of what was called the “AI’s A Team”:

  • Success AI pilots require employee AI training.
  • AI solutions are integrated directly into the applications that workers use daily.
  • Trusted data and deterministic AI outcomes require extensive testing prior to production rollout.
  • AI solutions must be customizable based on worker needs.

Based on high achievement in training, integration, trustworthy outputs, and the personalization of AI solutions, 76% of workers become active AI advocates, and 63% become daily users. 

Also: Building an agentic AI strategy that pays off – without risking business failure

AI skepticism in the US is higher than nearly anywhere else in the globe. This is a powerful reminder that business leaders must be clear about their intentions when adopting powerful AI solutions. Values create value.

What are your values for greater adoption and use of AI? Is it to deliver value to your stakeholders — employees, customers, partners, and communities — by elevating all to focus on more high-value and more rewarding work? We all can do a better job in communicating our vision of a better future for all.





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TL;DR

SpaceX has raised prices on every consumer Starlink plan by $5 to $10 per month and doubled Standby Mode from $5 to $10, effective immediately for new customers and from 18 June for existing subscribers. The increases come as Starlink crosses 10 million users and SpaceX prepares for its IPO.

SpaceX has raised the price of every consumer Starlink plan in the United States, adding $5 to $10 per month across its residential and mobile tiers while doubling the cost of its budget Standby Mode from $5 to $10. The increases, which took effect immediately for new subscribers and will apply to existing customers from their next billing cycle on or after 18 June, come as SpaceX prepares for what would be the largest initial public offering in history and as its only serious competitor, Amazon’s satellite internet service, approaches commercial launch.

What changed

The new pricing touches every consumer tier except the recently introduced Roam 300GB plan, which remains at $80 per month. Residential plans, designed for fixed-location use at homes, rose across the board: the 100 Mbps tier went from $50 to $55, the 200 Mbps tier from $80 to $85, and the MAX tier, which offers the fastest available speeds, from $120 to $130. Roam plans, which allow mobile use at speeds of up to 100 mph and work across international borders, also increased: Roam 100GB moved from $50 to $55, and Roam Unlimited from $165 to $175.

The most notable change is to Standby Mode, a feature introduced in 2025 that allows subscribers to pause their active service while maintaining a minimal 500 Kbps connection for emergency use, firmware updates, and basic connectivity. At $5 per month, Standby was an attractive option for seasonal users, RV owners, and anyone who wanted to keep their Starlink hardware alive without paying for full service. At $10, the calculus shifts: the doubled price, combined with recent restrictions that removed in-motion use from Standby in March and eliminated the demand surcharge shield in April, makes the feature substantially less appealing than when it launched.

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SpaceX’s justification was terse. The company told customers in an email notification that the adjustment “supports ongoing improvements and investment in affordable, high-performance products and services as global operating costs continue to rise.”

The business context

The price increases arrive at a moment when SpaceX’s satellite internet business has never been stronger. Starlink crossed 10 million subscribers worldwide in February 2026, roughly doubling its user base in a single year. The constellation now consists of more than 10,000 satellites in low Earth orbit, representing approximately 65 per cent of all active satellites, and covers between 125 and 155 countries and territories. Revenue for 2025 reached $11.4 billion, with EBITDA margins of 63 per cent.

SpaceX’s public IPO filing targets a valuation of approximately $1.75 trillion and a raise of $75 billion, which would make it the largest public offering in history. A February 2026 all-stock merger with Elon Musk’s AI company xAI valued the combined entity at $1.25 trillion but also imported xAI’s cash burn onto SpaceX’s balance sheet for the first time, with the merged company posting a net loss of $4.94 billion in 2025 despite $18.67 billion in combined revenue.

The price increases, applied across more than 10 million accounts, could generate hundreds of millions of dollars in additional annual revenue, a meaningful contribution to the revenue growth story that SpaceX will need to tell public market investors. Notably, SpaceX actually reduced prices for its business-focused Local Priority plans earlier this month, suggesting a strategic decision to test consumer price elasticity while keeping enterprise rates competitive.

The competition question

For most of its existence, Starlink has operated without meaningful competition in the consumer satellite broadband market. That is about to change. Amazon’s satellite internet service, rebranded from Project Kuiper to Amazon Leo, entered enterprise beta in April 2026 with commercial availability targeted for mid-2026. Amazon has authorisation to launch more than 3,000 broadband satellites and has signed beta partnerships with Verizon, AT&T, Vodafone, JetBlue, and NASA.

European alternatives like Eutelsat are also building competing constellations, though none has yet reached the scale or coverage that Starlink offers. The timing of SpaceX’s price increases, just months before Amazon Leo’s commercial launch, suggests either confidence that its first-mover advantage is durable or a calculation that it needs to extract maximum revenue now before competitive pressure constrains pricing.

Early analysis of the satellite broadband market projected that low-earth-orbit internet could save American consumers $30 billion a year by introducing competition into markets dominated by a single terrestrial provider. That projection assumed competitive pricing among satellite operators. If Starlink raises prices in the absence of competition and Amazon matches those prices upon launch, the savings may never materialise.

What it means for users

The increases are modest in isolation, $5 to $10 per month, but they follow a pattern. SpaceX has changed Starlink’s pricing, plan structure, or feature availability at least five times in 2026 alone: the Standby in-motion removal in March, the demand surcharge shield removal in April, the new Roam 300GB plan introduction in May, the business plan price decreases in May, and now the consumer price increases. The company also introduced a new travel registration policy in May requiring passport and selfie verification for international roaming.

For residential customers in areas with no terrestrial broadband alternative, the increases are an unavoidable cost of being connected. For mobile users who rely on Starlink’s Roam plans for RV travel, maritime use, or remote work, the combination of price increases and feature restrictions makes the service incrementally less attractive at a time when cellular networks are expanding rural coverage through T-Mobile and SpaceX’s own direct-to-cell partnership.

The Standby Mode doubling is particularly significant for seasonal users. At $5 per month, keeping a Starlink dish alive during the off-season was effectively a rounding error. At $10, some users may choose to cancel entirely and reactivate when needed, a process that currently carries no additional fee. SpaceX may be betting that the friction of reactivation, or the risk that it introduces one, will keep enough subscribers on Standby to justify the higher price.

The broader picture is a company that has built an extraordinary product, satellite broadband that genuinely works, delivered to 10 million people in places that no terrestrial provider had any commercial interest in serving, and that is now monetising its monopoly position before competition arrives. Whether the pricing reflects the genuine cost of maintaining and expanding a 10,000-satellite constellation or simply the leverage of being the only option, the answer for most Starlink customers is the same: there is, for now, nowhere else to go.



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